Programmatic Trader

Responsibilities

• Own and manage the complete programmatic campaign life cycle inclusive of planning, buying, creative and pixel management, optimization, on-going account management, making recommendations, etc.
• Actively set-up, execute, manage, and optimize numerous campaigns within multiple DSPs simultaneously
• Perform daily campaign pacing adjustments to deliver on campaign budgets and tactics are being optimized towards relevant objectives and KPIs
• Optimize campaign performance daily using BI (Business Intelligence) tools and excel based data analysis
• Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals
• Perform weekly analysis of top performing domains and 3rd party statistics
• Manage report generation inclusive of audience insights, data reporting, site list generation
• Run weekly reports of management statistics for client’s campaigns (performance, pacing etc.) and communicate performance reports and learnings with client(s), internal stakeholders, and agency partners
• Execute updates to programmatic media plans as needed
• Develop an understanding of A/B and split testing methodologies on campaigns under the direction of the Programmatic Director

Requirements

• Minimum 3-5 years’ experience in programmatic media buying (performance driven preferred)
• You have hands-on experience working in self-serve Demand Side Platforms
• You understand online delivery technology, especially marketing technology (e. g. cookies, AdServers, etc.)
• You are familiar with campaign success metrics: conversions, pacing, target CPA’s, secondary conversions
• You have prior experience in reporting, strategic planning, and performance management of campaigns
• You have strong analytical/quantitative skills with the ability to draw insights from large data sets
• You demonstrate solid troubleshooting and problem-solving skills; ability to use the results of investigation and analysis to make effective strategic decisions
• You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
• You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
• You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork

Preferred

• Bachelor's Degree in Marketing, Advertising, Communications or in an analytical or quantitative discipline
• You have prior working experience in an agency or publisher environment
• You have direct hands-on experience working in any of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus, MediaMath
• You have a solid understanding of the digital advertising landscape; audience buying a plus
• You are proficient in Microsoft Excel (i.e. Pivot Tables, VLOOKUPs) and Microsoft PowerPoint
• You are experienced with ancillary technologies: DMP, ad serving solutions, tag management and operations, including types of tag, their differences and what to use in certain scenarios
• You have experience with contextual targeting and research tools
• You are familiar with attribution modeling