Marketing Operations Manager
Woolpert
Dayton, OH (Remote)
$101K/yr - $114K/yrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Program Manager - MarketingTechnology EcoSystem - Contract - Remote Position
USA (Remote)
Salary Not AvailableSenior Level10+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end program management across the marketing technology ecosystem to align business objectives with technical delivery.
- Own end-to-end delivery of complex Salesforce ecosystem programs across multiple workstreams.
- Must-have: 10+ years in program/project management within marketing technology, CRM, or analytics.
- Standout: Experience coordinating multi-stream implementations with executive-facing interfaces.
Job Description
Responsibilities
- Own end-to-end delivery of complex Salesforce ecosystem programs across multiple workstreams.
- Translate strategic objectives into phased execution roadmaps with clear milestones and outcomes.
- Coordinate cross-functional delivery across marketing, data, engineering, analytics, and IT teams.
- Manage scope, timelines, resourcing, and delivery governance across concurrent initiatives.
- Identify delivery risks early and implement mitigation strategies proactively.
- Ensure program alignment with enterprise architecture and transformation priorities.
- Serve as the primary program-level client interface across executive and working teams.
- Lead steering committees, status reviews, and cross-functional alignment sessions.
- Drive decision-making across competing priorities and stakeholder interests.
- Communicate progress, risks, trade-offs, and dependencies clearly to technical and business audiences.
Requirements
- 10+ years of experience in program and project management within marketing technology, CRM, customer data platforms, or analytics environments
- Demonstrated experience leading complex enterprise MarTech transformation programs
- Experience coordinating multi-stream implementations across business, data, and engineering stakeholders
- Strong understanding of marketing technology architecture, activation workflows, and analytics enablement
- Proven success managing dependencies across integrated platforms and vendors
- Ability to manage multiple concurrent initiatives while maintaining delivery quality and momentum
- Exceptional communication skills with both executive and technical audiences
- Experience operating in consulting or client-facing delivery environments strongly preferred
- U.S. citizenship or permanent work authorization (no visa sponsorship available)
Preferred
- Customer Data Platform project implementation experience
- Identity resolution and segmentation architecture exposure
- Experience with Salesforce ecosystem platforms (Marketing Cloud, Data Cloud)
- Experience supporting customer journey orchestration or lifecycle marketing programs
- Familiarity with analytics platforms such as Tableau, SFMCI (Datorama), or similar tools
- Experience supporting enterprise-scale marketing transformation programs
- PMP (Project Management Professional)
- Salesforce Marketing Cloud certification (preferred)
NextActiv
NextActiv is a strategic marketing and technical professional services firm focused on driving customer acquisition, engagement and growing wallet share through CRM strategy, analytics and customer experience management. We specialize in leveraging the Marketing Solution ecosystem to achieve our client's objectives and are expert at maximizing the value of the Salesforce solution. NextActiv is data-driven, digitally-oriented, marketing-focused and committed to helping our clients grow their business through the delivery of great customer experience.--What We Bring--MARKETING STRATEGY* A strategic marketing consulting team with deep CRM experience and a proven track record of driving incremental sales across Retail and Fashion, Dining and Entertainment, CPG, Insurance and Consumer Banking* Proven expertise guiding strategy and amplifying the impact of marketing through analytics and data-driven insightsTECHNICAL CONSULTING* Expert competencies in technical architecture and marketing solution development ensure your Salesforce Marketing Cloud implementation produces maximum results* A seasoned, efficient, and scalable technical services team to implement Salesforce Marketing Cloud, integrate systems and data, deliver analytics and to support ongoing program and application managementOPERATIONS & ENABLEMENT* A detail-oriented campaign operations and marketing program management team providing proactive support, reporting, testing, ongoing optimization and technical enhancements* A focus on empowering marketers through in depth training and enablement including onsite SFMC administrator training and certification prep
Headcount Trend
Current headcount: ~9
Marketing Team
Marketing Team Size
1 (11% of company)
