Program Manager, Marketing Delivery

Charlotte, NC (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own program management and cross-functional orchestration for marketing initiatives that translate strategy into channel aware experiences, with a focus on risk mitigation, analytics-driven optimization, and stakeholder alignment.

Growth Program Orchestration: Coordinate with COEs and partners from strategy to launch across channels.
Planning to Execution: Turn objectives into executable channel plans and prioritize by impact and resources.
Measurement & Continuous Improvement: Track performance, surface insights, and drive iterative improvements.

Job Description

Responsibilities

Partner with marketing strategists and Centers of Excellence (COEs)—including web, email, digital, events, and PR—to develop and operationalize integrated marketing plans
Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences
Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources
Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams
Establish and continuously improve standardized processes for activating marketing programs both internally and externally
Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle
Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables
Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track
Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency
Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution

Requirements

Bachelor's Degree and 8 years of experience in Project management or Program management
High School Diploma or GED and 12 years of experience in Project management or Program management

Preferred

Minimum of 8 years of experience managing marketing programs
Agency and/or financial services experience
Familiarity with project management and collaboration tools
Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority

Benefits

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

First Citizens Bank

3.7 Glassdoor

First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 500 branches and offices in 30 states; commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast; innovation banking serving businesses at every stage; and a nationwide direct bank. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.Visit firstcitizens.com or call toll-free 1.888.FC DIRECT (1.888.323.4732). First Citizens Bank. Forever First®. Member FDIC. Equal Housing Lender.Social Media Terms of Use: https://www.firstcitizens.com/socialterms

Raleigh, North Carolina, USA

18K employees (160 in marketing)

www.firstcitizens.com

68% recommend to a friend

87% CEO approval