Responsibilities

• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
• Audience segmentation & execution
• QA of touchpoints, personalization elements, any dynamic content, etc..
• Campaign build and deployment
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
• Extracting key insights and learnings for future optimization and template efficiency.
• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
• - Proactively contribute across the full CRM marketing lifecycle

Requirements

• Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience.
• Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
• Email Service Providers (Epsilon PCM preferred)
• Personalization Tools (Movable Ink preferred)
• SMS Platforms (Attentive preferred)
• HTML editing and working knowledge required to be able to make edits to templates
• Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
• Proficiency in Photoshop.

Preferred

• Passion for sports is a plus
• Strong communication skills