Product & Solutions Marketing Manager - Integrated Marketing

Responsibilities

• Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
• Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
• Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
• Develop product launch plans that align with marketing strategies and business objectives.
• Coordinate cross-functional activities that support go-to-market execution and product adoption.
• Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
• Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
• Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
• Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
• Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

Requirements

• 2 or more years of relevant experience required.
• Knowledge of product marketing, market research, and go-to-market strategy development.
• Strong analytical skills with the ability to interpret market, customer, and performance data.
• Excellent written, verbal, and presentation communication skills.
• Ability to collaborate effectively across product, sales, marketing, and client-facing teams.
• Strong project management and organizational skills with attention to detail.

Preferred

• Relevant degree preferred.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.