Product Marketing Jobs in California | SalaryGuide

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Product Marketing Jobs in California

243 marketing jobs

Product Marketing Manager, Mobile Publishing - Mattel Digital Studio

Mattel

El Segundo, CA (Hybrid)Full time$130K/yr – $158K/yr

Director, Head of Product Marketing

Amazon.com

Culver City, CA (Unknown)Full time$187K/yr – $278K/yr

Senior Manager, Product Marketing

Benevity

Los Angeles, CA (Remote)Full time

Director, Head of Product Marketing

Amazon

San Francisco, CA (On-site)Full time$206K/yr – $278K/yr

Product Marketing Manager

Harman

Carlsbad, CA (Hybrid)Full time$85K/yr – $124K/yr

Senior Product Marketing Specialist, AMS/DMS

Advantech USA

Tustin, CA (On-site)Full time$75K/yr – $85K/yr

Principal Product Marketing Manager

SambaNova

San Jose, CA (On-site)Full time$227K/yr – $278K/yr

Product Marketing Director

Tanium

Emeryville, CA (Hybrid)Full time$165K/yr – $253K/yr

Principal Product Marketing Manager

Catapult Federal Services

Mountain View, CA (On-site)Full time

Sr. Director, Product Marketing

Varicent

Oceanside, CA (Remote)$250K/yr – $328K/yr

Product marketing lead

WRITER

San Francisco, CA (Hybrid)Full time$170K/yr – $240K/yr

Senior Product Marketing Manager, Handshake AI

Handshake

San Francisco, CA (On-site)Full time$152K/yr – $190K/yr

Product Marketing Manager, Tech Amazon Quick

Amazon Web Services (AWS)

San Francisco, CA (On-site)Full time$119K/yr – $176K/yr

Founding Product Marketing Lead

within

San Francisco, CA (Unknown)Full time$170K/yr – $200K/yr

Product Marketing Lead

E2B

San Francisco, CA (Unknown)Full time$150K/yr – $200K/yr

Product Marketing Lead

Open Standard

San Francisco, CA (Hybrid)Full time$210K/yr – $260K/yr

Senior Product Marketing Manager

Zūm

Redwood City, CA (Hybrid)Full time$175K/yr – $195K/yr

Product Marketing Manager, Google Classroom

Google

San Francisco, CA (Unknown)Full time$141K/yr – $205K/yr

Product Marketing Lead

Paraform

San Francisco, CA (Unknown)Full time$208K/yr – $221K/yr

Senior Product Marketing Manager, Embodied AI

Niantic Spatial

San Francisco, CA (Hybrid)Full time$171K/yr – $222K/yr

Product Marketing Manager, Mobile Publishing - Mattel Digital Studio

El Segundo, CA (Hybrid)

$130K/yr – $158K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Job Summary

The Product Marketing Manager will own end-to-end go-to-market execution across a growing mobile game portfolio, leading lifecycle marketing, cross-functional campaigns, and LiveOps initiatives.

Own launch-to-LiveOps GTM plans and activation campaigns across titles.
Orchestrate cross-functional calendars and campaigns with Growth, Brand, PR, Web, and Influencer teams.
Drive audience segmentation, messaging, and CRM programs to boost onboarding, engagement, and retention.

Job Description

Responsibilities

Build and run go-to-market plans for each title across its full launch arc — pre-registration, soft launch, worldwide launch, and into LiveOps — including activation campaigns that convert pre-launch interest into day-one players.
Own the cross-functional marketing calendar across the portfolio, coordinating timing across game teams, Growth (Creative Strategy and User Acquisition), Brand teams, PR, Web, and Influencer Marketing.
Develop positioning, messaging frameworks, audience segmentation, and player personas that guide marketing campaigns throughout each title's lifecycle.
Execute lifecycle and CRM campaigns including segmentation, copy, cadence, and journey design that supports player onboarding, engagement, and reactivation targets set by Growth and LiveOps.
Develop the app store presence and first-party merchandising in collaboration with our Creative Strategist including store listing content, screenshots narrative, seasonal refreshes, and feature pitches. Partner with User Acquisition and Product teams on ASO testing methodology.
Partner with Brand teams to integrate mobile game moments into their events, physical product launches, and social and influencer activations — and bring brand moments into game marketing and LiveOps in return.
Partner with Influencer Marketing and agency support to plan and execute creator campaigns that build awareness and drive installs across titles.
Own the distribution of player and market research — new studies and existing findings alike — ensuring insights reach UA, Creative Strategy, Brand, Product, and game teams and actively inform their planning.
Coordinate cross-Mattel promotional campaigns including calendar alignment, creative brief input, and day-to-day partner relationships, and report performance back to Growth and Publish

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field, or equivalent experience.
5+ years in product, growth, or lifecycle marketing, including 3+ years marketing live-service mobile games. Casual mobile experience strongly preferred.
Strong understanding of the mobile game publishing ecosystem, including player acquisition, retention, monetization, LiveOps, lifecycle marketing, and go-to-market planning.
Experience developing audience segmentation, messaging frameworks, product positioning, and integrated marketing plans.
Experience supporting a title across its full lifecycle — pre-registration, launches, LiveOps events, and feature updates — with hands-on CRM and lifecycle execution across player journeys, segmentation, push, email, and personalization to drive engagement and retention.
Experience partnering with Influencer Marketing and agency partners to plan and execute creator campaigns.
Experience partnering with performance marketing teams on paid acquisition, App Store Optimization (ASO), creative testing, audience targeting, and campaign planning.
Experience managing or synthesizing player and market research — surveys, competitive analysis, playtests — and distributing findings so they actually inform cross-functional planning.
Data-driven, with the ability to pull creative and campaign performance reports, interpret results, and translate them into clear recommendations.
Strong cross-functional collaborator — Product, Game Development, Analytics, Creative, Publishing, Brand, Engineering, the broader Mattel organization, and agency partners — with the ability to influence without direct authority.

Mattel

La Mauritano-Tunisienne des Télécommunications est le premier opérateur mobile en Mauritanie.

Founded in 1999

Nouakchott, Nouakchott-Nord Region, MRT

318 employees (51 in marketing)

Salaries

Posted range

$130K/yr – $158K/yr

Taken straight from the job posting.

See all Mattel salaries

Marketing Team

Marketing Team Size

38 (12% of company)

Marketing Roles Posted (Last 30 Days)

13

Headcount Trend

Current headcount: ~318

Links

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