Responsibilities

• Own the end-to-end release go-to-market strategy and execution for the product line and related mid-market innovations.
• Define and operationalize a release management framework across Pilot, Beta, and GA, including stage gates, readiness criteria, and launch requirements.
• Establish release tiering and launch governance processes that determine the appropriate level of marketing investment, activation, communications, and enablement.
• Serve as the central orchestrator for release planning across Product, Marketing, Sales, Customer Success, Communications, and Enablement.
• Partner closely with Product Management leaders to understand roadmap priorities and bring customer, competitive, and market insights into roadmap discussions.
• Act as a strategic advisor to Product teams on market positioning, launch readiness, adoption strategy, and customer value realization.
• Translate product capabilities into clear customer benefits, business outcomes, and differentiated value propositions.
• Partner with Product Marketing to define release narratives, messaging frameworks, and launch headlines that resonate with finance and accounting audiences.
• Drive internal readiness and enablement so customer-facing teams can confidently articulate product value and support adoption.
• Define success metrics and measurement frameworks for launches and release adoption, analyzing launch performance and adoption trends.

Requirements

• 10+ years of experience in product marketing, product management, go-to-market, or a related discipline within B2B SaaS or enterprise software.
• Proven experience leading complex product launches, release programs, or cross-functional GTM initiatives involving multiple stakeholders and product teams.
• Experience partnering directly with Product Management teams to influence roadmap decisions and translate product investments into customer value and market impact.
• Exceptional storytelling, positioning, and narrative development skills, with the ability to turn product releases into compelling customer stories.
• Strong strategic thinking and market perspective, connecting individual releases to broader company strategy, product vision, and competitive positioning.
• Demonstrated success shaping executive-level narratives and partnering with senior leaders.
• Outstanding organizational and program management skills, with strong cross-functional leadership and influence skills.
• Proven ability to align stakeholders across Product Management, Product Marketing, Sales, Revenue Marketing, Customer Success, Enablement, and Communications.
• Ability to drive organizational change through influence rather than authority.
• Excellent communication and executive presence.

Preferred

• Experience marketing ERP, accounting, finance, procurement, payments, or business management software.
• Experience serving mid-market and enterprise customers.
• Familiarity with launch governance, release management, or product lifecycle frameworks.
• Experience developing GTM strategies across Pilot, Beta, and GA product stages.
• Ability to operate effectively in highly ambiguous environments and bring structure to undefined processes.
• Experience developing innovative GTM motions for early-stage products, beta programs, or emerging capabilities.
• Ability to balance customer demand, product readiness, and business objectives when bringing new capabilities to market.
• Understanding of the Office of the CFO, finance workflows, and accounting personas.
• Experience working within AI, platform, ecosystem, or multi-product solution environments.