Product Marketing Director

Emeryville, CA (Hybrid)

$165K/yr – $253K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the MSP focused positioning, launches, and partner-facing content for the Autonomous MSP, shaping the go-to-market motion across marketing, field enablement, and events.

  • Define MSP messaging and outcomes aligned to technician productivity, margin and retention
  • Lead launches, content, and partner readiness with post-launch iteration
  • Oversee MSP experience on tanium.com and cross-channel content journey

Job Description

Responsibilities

  • Own positioning and messaging for the MSP audience, translating the Autonomous MSP value proposition into outcomes MSPs care about: technician productivity, margin, service differentiation, and customer retention
  • Own launches for the Autonomous MSP solution, including announcement narrative, launch content, field and partner readiness, and post-launch iteration based on partner feedback
  • Set the vision for how the Autonomous MSP solution is presented on tanium.com, including the MSP landing experience, partner-facing pages, and the content journey from first visit to partner inquiry, working with web and digital marketing to bring it to life
  • Own partner-facing content and the through-partner marketing motion, working with field marketing and partner enablement to produce co-brandable content, sales playbooks, battle cards, ROI tools, and training for MSP sales, technical, and service-delivery teams
  • Partner with Tanium’s product marketers across solution areas to adapt their positioning and content for MSPs, so the full platform story lands with an MSP audience
  • Turn early design-partner engagements into proof points, reference stories, and speaking opportunities
  • Represent Tanium in the MSP community at industry events, partner engagements, virtual events, and webinars
  • Track the MSP competitive landscape (RMM-native security, MSP-focused security vendors, AI-native MSP tooling, incumbent endpoint platforms) and, with analyst relations and PR, establish Tanium’s differentiation and credibility as a platform for MSPs and MSSPs
  • Share responsibility with partner sales and product management for the MSP GTM plan and the cross-functional cadence that tracks outcomes, gathers partner feedback, and cascades it into product direction, pricing, and program design

Requirements

  • BA or BS required
  • MBA preferred
  • 8+ years in product marketing, partner marketing, channel marketing, or outbound product management at a B2B technology company
  • Direct experience marketing a technology platform to or through managed service providers, at a vendor whose revenue runs substantially through MSPs, at an MSP, or at a distributor or marketplace serving MSPs, with working fluency in the MSP ecosystem (RMM and PSA platforms, distributors and marketplaces, peer groups, and industry events)
  • Demonstrated understanding of MSP business models, including how MSPs price and margin managed services, and what drives their tooling and platform decisions
  • Experience taking a new offering or route to market from pre-launch through launch, including field and partner readiness
  • Exposure to packaging, pricing, and licensing for channel or consumption-based models
  • Authorized to work in the United States

Preferred

  • Experience marketing AI, automation, or agentic capabilities to a technical operator audience
  • Experience in endpoint management or cybersecurity, particularly MSP or managed security service offerings
  • Existing relationships across the MSP community, and public speaking or industry-event experience
  • Strong written, verbal, and presentation skills, with the ability to write for a practitioner-owner audience that is skeptical of enterprise marketing

Benefits

  • a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.
  • Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.
Tanium logo

Tanium

4.2 Glassdoor

Tanium delivers Autonomous IT. With real-time endpoint intelligence and control, organizations can innovate faster, stay resilient, and move their business forward with confidence.Autonomous IT. Unstoppable Business.Visit www.tanium.com and follow us on LinkedIn, X, Instagram and YouTube. We’re not just best-in-category, we define the category. Join us! Find your next career here: https://www.tanium.com/about-us/careers/

Founded in 2007
Kirkland, Washington, USA
2.3K employees (138 in marketing)
81% recommend to a friend
96% CEO approval

Salaries

Posted range

$165K/yr – $253K/yr

Taken straight from the job posting.

See all Tanium salaries

Marketing Team

Marketing Team Size
117 (5% of company)
Median Career Experience
18 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1B
Last Raise
$150M
Secondary Market, 5 years ago

Funding History

  • Jun 2021
    Secondary Market
  • Oct 2020
    Series Unknown • $150M
  • Jun 2020
    Series Unknown • $117.2M

Traffic Signals

Monthly Visitors
266K
Monthly Google Ads Budget
$72.7K
Traffic Source Mix
Search
31.8%
Direct
50.7%
Referral
9.5%
Social
5.1%
Paid
2.8%

Headcount Trend

Current headcount: ~2.3K

Recent News

Tanium logo

Product Marketing Director

Tanium · Emeryville, CA · Hybrid