Responsibilities

• Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business.
• Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content, building Handshake AI's credibility with researchers and the broader AI community.
• Sales Ownership: Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations — value props, proof points, pricing/packaging narratives, and objection handling.
• Sales Enablement Materials: Build and maintain the playbooks, talk tracks, competitive one-pagers, and pitch assets the field runs on, iterating based on direct feedback from Sales.
• GTM Strategy: Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy — synthesizing customer, competitive, and market insight into clear executive recommendations — and codify the frameworks, launch templates, and messaging systems the broader team reuses.
• Event & Field Marketing: Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences, owning messaging for executive dinners, field events, and conference activations.
• Content & Thought Leadership: Create content and thought leadership pieces for external awareness, and figure out how to promote them across the website, social, and other channels.
• Sales Enablement: Build the assets sales needs to sell Enterprise AI into Fortune 500 accounts such as competitive battlecards, pitch decks, use case examples, and other collateral.
• Use Case Prioritization: Prioritize which enterprise use cases and industries to go after, based on market and customer insight.
• Event Marketing: Collaborate with the Events team on which enterprise-specific events to attend and how Handshake AI shows up there.

Requirements

• 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline
• Comfortable operating in ambiguity — you can make progress without a perfect brief and know how to prioritize
• Ability to influence at all levels, including executives
• Strong project management skills, with experience coordinating complex, multi-stakeholder launches
• Experience building sales enablement materials, including competitive positioning and technical demo content
• A track record of 0-to-1 program building — comfortable building from scratch, wearing multiple hats, and scaling based on data

Preferred

• Experience in the human data or AI training data field
• Background partnering directly with researchers, scientists, or other technical stakeholders
• Experience marketing to enterprise B2B buyers — ideally in AI/ML infrastructure, data, or a related technical category, with exposure to Fortune 500 sales cycles

Benefits

• 🎯 Ownership: Equity in a fast-growing company
• 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
• 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
• 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
• 📚 Growth: $2,000 learning stipend, ongoing development
• 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
• 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
• 🤝 Connection: Team outings & referral bonuses
• Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers .