Responsibilities

• Market Research & Understanding: Acquire and possess in-depth understanding of our target markets, customers, buyer personas, competitors, and partners.
• GTM Strategy: Partner closely with leadership to define go-to-market strategy and tactics, then develop integrated marketing plans in collaboration with sales, product, field, and growth to drive pipeline.
• Product/Feature Launch: Coordinate and communicate product/feature launches and updates.
• Sales Enablement: Support our sales and marketing efforts as a subject matter expert. Create and deliver compelling collateral, AI tools, and programs to accelerate the sales team.
• Content Development: Develop thought leadership and educational content to drive awareness and consideration for Within products and solutions at the top of the funnel.

Requirements

• 6+ years of experience in product marketing, particularly in B2B environments.
• Expertise leveraging GenAI tools like ChatGPT, Claude Code, Gemini, Figma, Replit, etc. to supercharge efforts.
• Excellent written and verbal communication, problem-solving, story-telling, and analytical skills.
• Demonstrated passion for and understanding of AI/ML technology, and the ability to explore and push the use of generative AI tools to unlock productivity.
• Strong business judgment and the ability to influence at all levels, including executive and to work across functions.
• A collaborative mindset, drive to create and improve processes, and willingness to support team members on various projects as needed.
• An outstanding level of attention to detail.

Preferred

• Experience working at a fast-paced startup.

Benefits

• Equity in addition to competitive cash compensation
• 100% Employer-Paid Medical, Dental & Vision options!
• Paid Parental Leave
• $500 Annual Learning Fund
• $150 Monthly Wellness Fund
• 401k via Betterment
• Relocation support to San Francisco Bay Area (where applicable)
• Office-related Perks:
• BART or Caltrain to the office?: Contribute pre-tax funds to a Parking & Transit account, and you will never be taxed for it!
• Lunchtime, Leveled Up: Enjoy curated local eats delivered to the office daily to enjoy with the team over an engaging conversation