Responsibilities

• Build and maintain a professional and consistent marketing toolkit, including sales kits, email campaigns, video, and digital materials for product introductions, adjusting content by vertical market as needed.
• Own Mission Critical vertical marketing, and partner with the Medical and IEM vertical teams on joint events such as webinars, solution days, and tradeshows, along with digital campaigns.
• Coordinate with HQ product managers to create marketing materials and stand up promotion events, including webinars and channel promotions, for Advantech AMD/DMS service and BABA capability.
• Own Server product marketing, including marketing material creation, webinars, solution days, and tradeshows, along with digital campaigns.
• Partner with Lifecycle Marketing to build and run lead nurture programs across the funnel, with a focus on supporting key accounts.
• Create and localize content to support Advantech's regional customization services.
• Define product positioning and messaging that differentiates from competitors and addresses target audience needs.
• Partner cross-functionally with Product, Sales, Design, and regional and global marketing teams to produce content, plan events, and track campaign performance.
• Manage budget and execute paid campaigns, email programs, web pages, and landing pages to generate and nurture demand.

Requirements

• Bachelor's degree in marketing or a related field.
• 5+ years of marketing experience, preferably B2B with an emphasis on high-tech or embedded technology fields.
• Proven experience owning GTM strategy and executing integrated marketing campaigns.
• Experience marketing to or supporting key accounts, ideally in mission critical, defense/military, or other regulated technology verticals.
• Strong content skills, with the ability to translate complex product information into clear, engaging messaging.
• Experience creating localized content for regional or customized offerings.
• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, or similar.
• Proficiency with Microsoft Suite, Adobe Suite, and Google Suite.
• Strong communication, interpersonal, and cross-functional collaboration skills.
• Strong time management and organizational skills, with the ability to manage multiple priorities and deadlines.

Benefits

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Education & personal development reimbursement program
• Generous vacation and paid holidays package
• Company events, and lunches
• Work from home program – once eligible
• Referral Bonus