Responsibilities

• Own and execute on positioning, messaging, and market segmentation for Open Standard and Open USD, ensuring consistency across all channels.
• Equip our commercial team, account managers, and partner sales teams with compelling narratives, one-pagers, explainers, competitive positioning, and answers to key partner questions.
• Serve as the definitive resource for product communications so that every partner interaction is clear, compelling, and aligned.
• Lead go-to-market strategies for launches and expansions, including new partners, additional chains and capabilities, and new customer segments.
• Collaborate with the CEO and Communications to craft executive narratives: keynotes, decks, talking points, and strategic messaging that set Open Standard apart.
• Manage website and developer-facing content in partnership with Engineering and Communications.
• Leverage partner and market research, competitive intelligence, and commercial team feedback to inform our product roadmap and ensure the customer voice is heard in planning.
• Define, analyze, and report on key metrics that demonstrate the effectiveness of our narrative and marketing strategies, from partner interest through launch and adoption.

Requirements

• Have 6 to 12 years in product marketing within payments, fintech, crypto infrastructure, or enterprise software, including go-to-market experience for API-based or platform-distributed financial products.
• Have successfully launched new products and expanded existing ones into new segments or markets, particularly for institutional and platform audiences.
• Have built and led partner-focused go-to-market programs, empowering other companies’ sales teams.
• Are fluent in payments terminology and concepts: rails, treasury, settlement, stablecoins, compliance, APIs, and platform economics.
• Can write quickly and clearly, explaining complex concepts to both compliance professionals at banks and protocol founders alike.
• Thrive operating independently, advising founders and executives, and taking ownership of results.

Preferred

• Strong candidates may also have
• Experience marketing payments infrastructure, digital assets, treasury/treasury operations, issuing/acquiring, or developer platforms.
• Experience as the first marketer at an infrastructure company.
• Experience running partner or channel marketing at a payments network.

Benefits

• We offer top-of-market compensation and meaningful equity, best-in-class health coverage, and generous vacation and parental leave.