Product Marketing Strategy - Wealth Management - Vice President at JPMorgan Chase & Co. | New York City, NY | $133K/yr – $190K/yr

JPMorgan Chase & Co.

Product Marketing Strategy - Wealth Management - Vice President

New York City, NY (On-site)

$133K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the integrated wealth management marketing thread: shape value props in consumer marketing, align wealth merchandising and client experience in branches, and drive cross-functional execution with field teams.

Growth & Cohesion: connect marketing strategies across wealth and consumer marketing to accelerate penetration among affluent clients.
Field Enablement: ensure the advisor and branch teams have tools and strategic guidance to execute campaigns.
Research & Priorities: run competitive intelligence, advisor surveys, and rapid tests to inform the roadmap.

Job Description

Responsibilities

Architect how wealth management value props show up in consumer marketing to accelerate penetration and growth.
Own wealth management merchandising, signage and client experience strategy in Chase branches and J.P. Morgan Financial Centers, with Consumer marketing.
Drive tighter integration with consumer marketing to create a cohesive client experience for affluent clients who bank and invest with us.
Oversee implementation and execution of these marketing strategies with key marketing and field engagement teams.
Contribute to the research roadmap by conducting competitive intelligence, advisor surveys, and rapid testing.
Ensure wealth management field is engaged and enabled with marketing information and tools in partnership with field teams.