Responsibilities

• Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
• Create sales enablement content — battlecards, objection handling, feature one-pagers— that helps reps win competitive deals
• Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
• Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
• Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
• Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
• Partner with demand gen to develop campaign messaging for product-led campaigns
• Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel
• Write customer newsletters, blogs, white papers, and other lead-gen content as needed

Requirements

• 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
• Bachelor's degree in marketing, business, communications, or related field
• Strong writing skills with the ability to translate technical features into buyer-facing value
• Analytical mindset — comfortable using data to test messaging and measure launch performance
• Experience working cross-functionally with product, sales, and marketing teams

Preferred

• Familiarity with the beverage alcohol industry or three-tier distribution a plus
• Experience automating workflows and leveraging AI to streamline GTM processes is a major plus. Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred

Benefits

• Health Insurance
• Vision and Dental Expense Reimbursement
• 401k Match & Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending Accounts
• Paid Parental Leave
• Discounted Gym Memberships
• Combined Time Off and Floating Holidays
• Flex and Hybrid Schedules
• On-site Child Care Center (VT)