Responsibilities

• Execute against centrally-built product marketing systems such as ICP definitions, buyer journey frameworks, positioning architecture, launch governance, and enablement standards and apply them to your assigned portfolio.
• Execute product launches end-to-end leveraging existing frameworks for launch tier classification, milestone planning, sales enablement, customer comms, in-app messaging, and post-launch reporting.
• Conduct customer interviews and contribute to competitive analysis to inform market trends, customer behavior insights, and ICP/persona refinement.
• Create high-impact marketing assets such as website content, landing pages, in-app messaging, and ad creatives to drive user engagement and conversion.
• Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social, SEO, and email, ensuring messaging consistency and maximum ROI.
• Build sales enablement assets and training including pitch decks, battlecards, FAQs, demo scripts, and talk tracks to equip go-to-market teams with the messaging and tools needed to win.
• Support the Voice of the Industry (VoI) program for the product(s) or business lines you support, gathering insights from surveys, reviews, and customer interactions to inform product development/roadmap, refine messaging, and enhance overall customer experience.
• Champion customer advocacy initiatives by identifying and nurturing brand ambassadors, securing testimonials, case studies, and user-generated content to amplify trust and credibility in the market.

Requirements

• Bachelor's degree in Marketing, Business, or other related field, or equivalent experience.
• 1-3 years of experience in product marketing.
• Experience in the healthcare industry.
• Experience with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Proficiency in Google Suite (Docs, Sheets, Slides).
• Proficiency in Claude or other comparable AI tools.
• Excellent organizational and time management skills.
• Strong written and verbal communication skills.
• Analytical skills and ability to interpret data to inform marketing decisions.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred

• Experience with project management platforms like Monday.com.

Benefits

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers .
• Professional development allowance to help you grow in the ways that mean the most to you.
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.
• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.