Responsibilities

• Product Content & Positioning Develop and manage product descriptions and core product content, ensuring consistency, accuracy, and timely updates across all marketing materials, distributor platforms, ecommerce channels, and internal documentation
• Advance product positioning, messaging, and value propositions that differentiate products in the marketplace
• Go-to-Market & Launch Lead execution of go-to-market plans for new products, product enhancements, and portfolio initiatives
• Coordinate launch readiness activities, ensuring products, tools, communications, and training are prepared for successful market introduction
• Monitor launch performance, adoption trends, and commercial results with Product Management to identify opportunities for improvement
• Sales Enablement & Cross-Functional Partnership Create sales enablement materials including sell sheets, presentations, FAQs, training tools, and competitive comparisons
• Serve as the commercial bridge between Product Management, Marketing, Sales, Clinical, Customer Experience, and Ecommerce teams
• Partner with Audience Strategy and Channel Marketing teams to develop customer and channel-specific activation plans
• Customer & Market Insights Gather and synthesize Voice of Customer (VOC), customer feedback, reviews, complaints, and field insights to inform commercialization strategies
• Analyze competitive activity, market trends, and portfolio performance to support product growth and strategic decision making

Requirements

• Bachelor's degree in marketing, communications, product management, business, or a related field
• 3 to 5 years of progressive experience in product marketing, category management, product management, sales enablement, or related commercial functions
• Experience supporting product launches, commercialization efforts, or go-to-market initiatives
• Demonstrated success managing creative development, digital experiences, agency relationships, and marketing programs
• Strong ability to develop product messaging, positioning, and customer-facing content
• Experience managing multiple priorities, timelines, and stakeholders in a fast-paced environment
• Excellent communication, project management, and cross-functional skills
• Ability to analyze market trends, competitive information, customer feedback, and business performance data
• Strong written and presentation skills

Preferred

• Familiarity with VOC programs, competitive intelligence, and market research methodologies a plus
• Experience across VA, Medicaid, Ecommerce, LTC, DME, and Homecare channels preferred
• Experience within healthcare, consumer products, manufacturing, ecommerce, or regulated industries preferred

Benefits

• We offer excellent health benefits including free access to onsite and local health clinics, paid personal and vacation time, an annual profit-sharing bonus, a 401k plan with company match, company-paid disability and life insurance, and more.
• We foster a supportive environment where safety, quality, teamwork, and continuous improvement come first.