Sr. Manager, Product Marketing
Pioneers
USA (Remote)
$140K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
14 hrs ago
Product Marketing Specialist
Brooklyn Park, MN (Remote)
$75K/yr – $93K/yrMid Level3+ years expFull time
Posted 7 weeks ago
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Job Summary
Own launch marketing for new products by aligning cross functional teams, shaping campaigns, and tracking performance across launch programs.
- Cross-functional Launch Ownership: coordinate product, sales, and marketing to bring new products to market.
- Campaign Delivery and Enablement: build product focused campaigns and sales tools while localizing collateral for end users and dealers.
- Measurement and Market Insight: apply analytics and market research to improve launch outcomes and adjust tactics.
Job Description
Responsibilities\n
- \n
- Coordination and execution of new product launches, working closely with cross-functional teams including product development, sales, and marketing. \n
- Collaborate closely with product development teams to understand new product features and benefits, providing critical input for marketing campaigns \n
- Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers. \n
- Work closely with the sales and product team to support training and sales tools. \n
- Localize and maintain product collateral, including product datasheets, presentations, training and sales enablement materials specific products. \n
- Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches. \n
- Use analytics to measure the effectiveness of new product marketing campaigns and recommend improvements \n
- Support tradeshows with product marketing knowledge and recommendations \n
- Support the updating of current product assets across all product line – floorcare, vacuums and HPW. \n
- Conduct market research to identify customer needs and competitive insights, with a specific focus on product positions and strategies. \n
- \n
- Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC \n
- Support various programs as needed in relation to brand alignments, re-brands and private label. \n
Nilfisk
Nilfisk was founded in 1906 by the Danish engineer P.A. Fisker. Today the company is a world-leading global provider of professional cleaning equipment and services. More than 90% of sales are to professionals while the remaining part of the business aimed at consumers covers floorcare equipment, vacuum cleaners, and high-pressure washers. Nilfisk’s products and services are sold in more than 100 countries and produced at 8 manufacturing sites across the globe. The main production facilities are in the US, Mexico, Hungary, Italy, and China. A total of approximately 4,800 employees secured revenue of 1,027.9 mEUR in 2024. The largest single market is the USA covering 28% of revenue in 2024, followed by Germany (14%), France (10%), Denmark (7%), and the UK (4%).
Founded in 1906
Copenhagen, Capital Region of Denmark, DNK
4.1K employees (154 in marketing)
