Product Marketing Specialist

Responsibilities

• To act as the bridge between the product, the sales team, and the market. This role is dedicated to driving organic inbound growth and ensuring successful Go-To-Market (GTM) execution by crafting compelling messaging, producing high-value content, and building a strong community presence tailored specifically to the pain points of premium publishers and ad tech vendors.
• Product Marketing (GTM): Own positioning, messaging, and launch strategy & execution for new product features.
• Support Product team: Create necessary marketing material for the Product team and GTM initiatives.
• Content Strategy & Production: Plan out content calendar (Articles, social media posts, premium whitepapers, case studies, and thought leadership tailored to pub and ATV pain points). Strong storytelling capabilities.
• Content Marketing Execution: Drive high-intent organic traffic to the website via search engines and social media sources.
• Community Management: Be M2's & A2's voice within the programmatic ad communities via our newsletters, social media profiles, and relevant forums.
• AI literacy - being able to use AI to support daily tasks and being open to experimenting with new platforms.
• Platforms: Notion, WordPress, Canva, ActiveCampaign (or similar), Salesforce, and SEO tools/platforms. (Notion or other management tool, WP, and Canva are a must)