Product Marketing Specialist

Responsibilities

• Develop defined components of product and segment marketing plans aligned with business priorities.
• Translate product strategies and commercial objectives into actionable marketing activities.
• Manage assigned marketing initiatives from planning through execution.
• Monitor market, competitor, broker, and customer trends.
• Analyze available insights and identify implications for assigned products or segments.
• Bring market perspective into marketing recommendations and planning.
• Develop product messaging, value propositions, briefs, and supporting content within established frameworks.
• Ensure marketing materials clearly communicate product differentiation and customer/broker value.
• Support and lead defined workstreams associated with product launches and go-to-market initiatives.
• Develop integrated campaign briefs and coordinate execution across Marketing capabilities.

Requirements

• Demonstrated Product Marketing or related B2B marketing capability.
• Strong understanding of positioning, messaging, campaigns, content, and go-to-market execution.
• Analytical mindset with the ability to translate insights into recommendations.
• Strong project management and cross-functional collaboration skills.
• Ability to communicate complex products and concepts clearly.
• This role requires approximately 25%–50% travel.
• US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Benefits

• We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
• All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
• We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.