Responsibilities

• Lead commercialization and growth initiatives for existing and new products, materials, labels, closures, equipment, and services.
• Develop and execute go-to-market plans for new product launches.
• Create product positioning, messaging, and value propositions.
• Define customer segments, target markets, applications, and ideal customer profiles.
• Partner with Sales to develop campaigns that generate Marketing Qualified Leads (MQLs), contribute to Sales Qualified Leads (SQLs), and support pipeline growth.
• Develop launch plans in collaboration with Sales, Engineering, Operations, Customer Service, and Product Development.
• Support product lifecycle management activities, including product enhancements, portfolio optimization, and rationalization.
• Analyze product performance, market adoption, and revenue contribution to identify growth opportunities.
• Support commercialization of sustainable products and customer conversion initiatives.
• Conduct 5–10 structured customer interviews annually across key customer segments.

Requirements

• Education : Bachelor's degree in Marketing, Business, Communications, Product Marketing, Graphic Design, Digital Media, or a related field.
• Experience: Minimum 3 years of experience in Product Marketing, B2B Marketing, Technical Marketing, Market Development, Content Marketing, or a similar role. Experience supporting B2B markets required.
• Demonstrated experience developing content, graphics, videos, and customer-facing marketing materials.
• Experience supporting product launches, commercialization initiatives, and go-to-market strategies.
• Experience contributing to lead generation, demand generation, MQL creation, and sales enablement activities.
• Experience managing website content, landing pages, and digital marketing campaigns.
• Strong analytical, market research, and project management skills.
• Must be legally authorized to work in the United States without sponsorship.

Preferred

• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems preferred.
• Proficiency with Adobe Creative Suite, Canva, video editing software, and website content management systems (Wordpress) preferred.

Benefits

• Insurance Benefits: Medical, Dental, Vision, Prescription, Life and Disability Insurance plans (60 day waiting period)
• Retirement Benefits: 401K Plan with company match (90 day waiting period - restrictions apply)
• Paid Time Off: (90 day waiting period, prorated for first year)
• Vacation: 120 hours a year, with increases based on years of service
• Holidays: 70 hours a year (8.5 days): 1 Floating Holiday, New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and the Friday following, half day on Christmas Eve, and Christmas Day
• Sick Leave : 40 hours a year, accrued at 1 hour per 40 hours worked for hourly employees, salary employees prorated for first year
• Other Compensation : Employees may be eligible for annual performance bonuses