Responsibilities

• Product Positioning & Messaging: Develop clear, compelling value propositions and messaging frameworks for our proprietary platforms, data offerings, and specialized ad-tech capabilities.
• Sales Enablement: Develop one-sheets, case studies, and talking points to equip sales and strategically position DSPolitical against competitors.
• Customer Insights & Objection Handling: Collaborate closely with client-facing teams to uncover client pain points and identify areas of confusion within our tech and data offerings, proactively developing messaging and collateral to preemptively address objections.
• Translating Complexity: Partner tightly with product, engineering, and data teams to deeply understand complex ad-tech capabilities and translate them into accessible, benefit-driven narratives for clients.
• Competitive Intelligence: Monitor the programmatic and ad-tech landscape to build competitive positioning that highlights our unique product differentiators against vertical-specific competitors.
• Product Adoption & Feedback: Work closely with the wider marketing team to ensure product messaging is consistent across all channels, while gathering market feedback from sales to help inform future product marketing projects.
• Partner & Ecosystem Marketing: Cultivate strategic relationships with key ad-tech and platform partners, developing a deep understanding of our joint capabilities to identify and execute high-impact co-marketing opportunities.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 3–5 years of professional experience in product marketing, advertising technology, or programmatic advertising.
• Strong commitment to mentorship and collaboration.
• Strong experience in creating product-specific sales collateral, feature narratives, and GTM materials.
• Proficiency in digital media platforms and advertising technology systems.
• Some project management experience.
• Proficiency in modern team collaboration and project management tools (e.g., Slack, Monday, Google Workspace).
• Excellent written and verbal communication skills.

Benefits

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more!