Product Marketing Specialist

Tempe, AZ (On-site)

$107K/yr – $164K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for a multi-brand precision portfolio, defining offerings and market-focused strategies.

  • Own product strategy and go-to-market plans for Hemisphere, Leica, and related technologies.
  • Must-have: 8+ years in marketing, engineering, or related field.
  • Standout: Governance of the portfolio, launches, and end-of-life with global precision initiatives.

Job Description

Responsibilities

  • The Product Marketing Specialist develops and implements customer driven products and marketing strategies to support the growth of a product family or brand.
  • Support commercial sales and support teams and processes connected to distinct, measurable sales objectives and sources.
  • Connected Wholegoods and Precision retail priorities.
  • Develop clear product offering focused on defined markets and outcomes.
  • Ensure a positive dealer and customer experience in obtaining, installing, and maintaining the offering.
  • Maintain a comprehensive knowledge of the regional competitive landscape, pricing, and offerings.
  • Dimension product roadmap, market priority, product development viability, and commercial deployment strategy for Hemisphere, Leica, and associated technologies
  • Establish governance on the Precision product portfolio, regulating new product launch for efficacy, as well as old product delaunch and end of cycle process for the Precision offering, coordinated with the Global precision initiatives.

Requirements

  • Bachelor's degree in Marketing, Engineering, or other relevant degree.
  • Minmum of 8 years in marketing, Engineering, or other relevant experience
  • Must be willing to travel up to 50%

Preferred

  • Experience working with construction machine control is preferred.

Benefits

  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off
CNH logo

CNH

CNH ( NYSE: CNH ) is a world-class equipment, technology and services company. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment. CNH has over 35,000 employees, 40 manufacturing plants, 49 R&D centers, and hold circa 11,000 registered patents. We are the driving force behind the iron and tech transforming our world.

29K employees (1,680 in marketing)

Traffic Signals

Monthly Visitors
717.4K
Traffic Source Mix
Search
37.1%
Direct
49.3%
Referral
9.8%
Social
1.2%
Paid
2.4%

Headcount Trend

Current headcount: ~28.9K

Marketing Team

Marketing Team Size
964 (3% of company)
Median Career Experience
16 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $500M

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