Responsibilities

• Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order.
• Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead - bringing together the right people and driving toward a decision.
• Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook - the tools everyone relies on.
• Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities.
• Lead go-to-market strategy, positioning, and performance for specific focus areas.
• Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
• Build deep fluency in your segment - customer needs, competitive dynamics, buying behaviors, and growth opportunities.
• Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.
• Own the GTM framework for your portfolio - from positioning and audience segmentation to channel mix and measurement.
• Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.