Responsibilities

• Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order.
• Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead - bringing together the right people and driving toward a decision.
• Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook - the tools everyone relies on.
• Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities.
• Lead go-to-market strategy, positioning, and performance for specific focus areas.
• Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
• Build deep fluency in your segment - customer needs, competitive dynamics, buying behaviors, and growth opportunities.
• Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.
• Own the GTM framework for your portfolio - from positioning and audience segmentation to channel mix and measurement.
• Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.

Requirements

• Bachelor's degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master's degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing.
• Demonstrated experience owning GTM strategy end-to-end - not just executing someone else's plan.
• Proven track record of leading through influence in a matrixed organization - coordinating teams, driving alignment, and delivering results without direct authority.
• Strong positioning and messaging instincts - you can translate complex solutions into crisp, differentiated narratives.
• Commercially minded - you connect marketing activity to business outcomes and hold yourself accountable to both.
• Skilled coach and collaborator - you make the people around you better and know how to run a high-functioning pod.
• Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams.

Preferred

• Experience in fleet, transportation, automotive, or adjacent industries is a strong plus - but a fast learner with B2B software and services experience can get there.

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.