Product Marketing, Senior - Enterprise Mobile Computing at Zebra Technologies | Lincolnshire, IL | $97K/yr – $145K/yr

Product Marketing, Senior - Enterprise Mobile Computing

Lincolnshire, IL (Hybrid)

$97K/yr – $145K/yrSenior Level5+ years expFull time

Posted 7 months ago

Job Summary

Lead regional product marketing, GTM planning, and enablement to drive portfolio pipeline and regional launch readiness.

Owns regional GTM, launches, and lifecycle programs for key Zebra portfolio
Requires 5+ years in B2B product marketing or related product management
Cross-functional collaboration with sales, product, and regional teams

Job Description

Responsibilities

Acts as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders –internal and external
Owns product launch and lifecycle programs, working in alignment with business unit product management, regional sales, vertical marketing leads, channel marketing managers and field marketing managers
Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
Guides AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensures we deliver on strategy & messaging for products at key events
Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
Leads regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective
Influences promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
Manages content creation from inception through delivery, beginning with the value proposition definition in alignment with the business unit product management team, ensuring strong differentiation and positioning.
Owns country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
Generates portfolio pipeline –marketing influenced & driven
Ensures successful seller adoption of enablement materials
Supports impactful portfolio-specific, cross-vertical initiatives in region

Requirements

Bachelor’s degree in related field
5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or SW sectors
Hybrid (3 days/week in office minimum) work in the Holtsville, NY or Lincolnshire, IL location
Travel Requirement: Up to 10%

Nice To Have

Clarity of thinking & vision –keen prioritization skills
Organizational Agility: Matrix, indirect management
Influence / Negotiation / Partnership skills with product teams
Drive results and execution through a virtual team
Ability to thrive in matrixed organization environment
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation & communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region

Benefits

Healthcare, wellness, inclusion networks, and continued learning and development offerings
Community service days, in addition to traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work

Zebra Technologies

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.

Founded in 1969

Lincolnshire, Illinois, USA

12K employees (539 in marketing)

www.zebra.com