Product Marketing Senior Analyst - Dish & Kitchen Suites

Benton Harbor, MI (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-brand kitchen suites from design to sell-in, tying consumer moments to product, and create the suites playbook while keeping the portfolio healthy through audits and business cases.

  • Design and sell-in of a multi-brand suite strategy across channels.
  • Maintain market landscape, pricing dynamics, and a living cross-channel promotion playbook.
  • Translate shopper needs, First/Second Moment of Truth, into impactful suite offerings and align with finance and merchandising for decision-making.

Job Description

Responsibilities

  • Design, sell-in, and implementation of the individual kitchen suite strategy for Amana, Whirlpool, Maytag, and KitchenAid brands across sales channels
  • Documentation and maintenance of Suites market landscape pricing and dynamics
  • Coordination and leadership of the cross channel promotion and strategy
  • Creation, ownership, and embedment of the suites playbook & sell-in toolkit
  • Translating consumer needs and shopping behavior, including connection to product design and aesthetics (First Moment of Truth), and product functional benefits (Second Moment of Truth) into impactful suite offerings.
  • Representing the winning solutions for the consumer to the key leaders throughout the company and trade
  • Working with finance and merchandising teams to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics
  • Leading cross-functional business team monthly reviews that include senior functional leaders
  • Drive Dish projects from to Production Project Readiness
  • Manage the health of the active portfolio through continuous performance auditing and the proactive refinement of in-store and online execution to drive sustainable growth and channel productivity

Requirements

  • Bachelor's degree
  • 2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance

Preferred

  • Lead with growth mindset
  • Ability to simplify the complex in a way that is compelling for stakeholders
  • Demonstrable spirit of winning with evidence of best in class excellence
  • Consumer-centric, insight-led, and naturally curious with a sense for solving problems that others may not realize exist and a desire to push beyond the status quo
  • Data supported decision making utilizing internal or external data sources to generate insights and/or to understand consumer behavior
  • Strong leadership & communication skills, plus the ability to perceive and present information both analytically and creatively
  • Exceptional capability to drive horizontal progress across diverse product categories, leveraging strong indirect leadership to consolidate team outputs into a unified strategic roadmap for senior stakeholders
  • Strong strategic and analytical mindset, excellent critical thinking, sound judgment and effective decision-making ability
  • Strong team player and interpersonal & communication skills: highly collaborative with ability to build solid working partnerships across functional groups
  • Capable of operating on both strategic and tactical levels

Benefits

Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Whirlpool

Focused on finding both, the most efficient approach but also the best overall solution. Self-discipline, resilience and perseverance are the keys to my proven success... it is a passion of mine to inspire and motivate people. Specialties: "hands-on" mentality, int'l Network within the field of Industrial Automation, build up strong long term relationships, continuous process improvements, cost containment and reductionsAsk me about:- emerging trends within the factory automation and IIoT world- Automotive Industry, E-Mobility, sustainability- solutions for industrial automation (Vision (3-D and 2-D), Navigation, RIFD, industrial Networks, sensors and safety)- cost reduction in production processes (continuous improvement process)

301 employees (33 in marketing)

Headcount Trend

Current headcount: ~301

Marketing Team

Marketing Team Size
31 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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