Product Marketing Principal

Responsibilities

• The Product Marketing Principal is responsible for defining and leading product marketing strategies and initiatives that drive growth, adoption, and retention.
• You’ll take the lead on influencing product strategy and market differentiation and developing product positioning, messaging, and value propositions that clearly translate complex capabilities into compelling partner and customer-focused narratives.
• This role sits at the intersection of product, marketing, growth, and the market.
• It requires a leader who enjoys both strategy and execution and can move comfortably between influencing and product strategy and positioning, building and driving Go-to-Market strategy, owning sales enablement, and leveraging customer, competitive, and market insights to unlock growth opportunities.
• They will develop and successfully implement multi-channel product marketing plans in support of Coupe’s annual growth plans via product marketing campaigns, promotional materials, lead generation initiatives, and other B2B and B2B2C engagement tactics.
• This role serves as the voice of the customer and market, influencing product commercialization and business decisions through customer, competitive, and industry insights.
• You will work closely with a variety of business partners within and outside of Marketing to define, strategize, develop, and implement innovative programs and solutions that will acquire new customers and deepen existing customer relationships
• This role provides thought leadership and influences senior leaders and cross-functional stakeholders to align product strategy, market opportunities, and go-to-market execution.
• Leads sales enablement strategy efforts by developing tools, content, training, and insights that strengthen sales effectiveness, support growth objectives, and drive successful product launches and market adoption.
• Provides market intelligence and customer insights through competitive analysis, market research, and stakeholder feedback to inform product strategy, positioning, commercialization, and business growth opportunities.

Requirements

• 7+ years of related marketing professional experience.
• Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Preferred

• Master's degree in related field.
• Ability to translate complex information into actionable messaging, actively listen to diverse perspectives, and drive alignment across cross-functional priorities.
• Ability to analyze complex challenges, evaluate tradeoffs, and collaborate with stakeholders to reach effective, lasting solutions.
• Ability to effectively organize work, balance shifting priorities, and manage time across multiple workstreams to meet commitments.
• Experience in healthcare or regulated industries.
• Experience with AI.
• Strong skills in campaign development, audience segmentation, and market analysis.
• Proficiency with digital marketing platforms, analytics tools, and content management systems.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more