Responsibilities

• Support positioning and messaging for priority courses, audiences, and strategic themes
• Conduct market and competitive research to inform messaging, personas, and campaign opportunities
• Translate product updates, customer insights, research findings, and faculty feedback into practical messaging for campaigns, Sales conversations, and customer engagement
• Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments
• Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders
• Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach
• Create sales enablement materials, including campaign briefs, email templates, sequence messaging, one-pagers, follow-up language, objection-handling resources, and course-specific messaging
• Support Sales handoffs by helping identify who engaged, what signal they showed, why they matter, and what next step may make sense
• Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points
• Create and repurpose content, including short-form videos, webinar clips, faculty/customer story assets, social content, email content, landing page copy, campaign graphics, and other digital materials

Requirements

• 2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role
• Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences
• Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials
• Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content
• Comfort creating visual and digital content using tools such as Canva
• Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting
• Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment
• Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions

Preferred

• Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred
• Preference for candidates located in the Central or Eastern Time Zone

Benefits

• Autonomy
• 401(k) matching
• Full employee medical premium covered by the company
• Flex PTO
• Paid holidays
• Work with exceptional people on an important, fulfilling mission
• Stock options
• Fully dispersed workforce