Product Marketing Manager

Responsibilities

• Product Market Fit & Research - Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines
• Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to surface unmet needs, friction points, and expansion opportunities
• Monitor trends and regulations in personal injury law, lien resolution, and legal tech that affect product and go-to-market strategy
• Build a repeatable process for voice-of-customer and voice-of-market research, rather than one-off projects
• Win-Loss Analysis - Design and run a formal win-loss program, including structured interviews with won and lost prospects
• Synthesize findings into clear insights on positioning, pricing, competitive gaps, and objection handling
• Partner with Sales & Marketing leadership to turn findings into updated talk tracks, battlecards, and enablement materials
• Report win-loss trends on a regular cadence to Marketing, Sales, Product, and executive leadership
• Pricing & Packaging - Own research and recommendations for Zipliens' pricing and packaging strategy
• Partner directly with Finance leadership to build and stress-test pricing models, incorporating cost-to-serve, margin, and competitive benchmarks

Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
• 5+ years of experience in product marketing, ideally in B2B SaaS, tech-enabled services, or legal/legal services
• Demonstrated experience owning a win-loss program and translating findings into action
• Experience building or directly contributing to pricing and packaging strategy, ideally in partnership with Finance
• Comfortable evaluating and structuring strategic or vendor partnerships
• Proven track record managing go-to-market launches end-to-end, from planning through cross-functional execution
• Strong quantitative and qualitative research skills; comfortable building and interpreting pricing models
• Excellent written and verbal communication skills, able to translate research into clear recommendations for audiences ranging from operations teams to executive leadership
• Ability to operate independently as the first dedicated PMM hire, building process and infrastructure with minimal existing structure, and fostering cross-functional relationships built on trust so you can effectively challenge the status quo and drive change

Preferred

• Experience in legal, legal services, insurance, or personal injury industries is a plus

Benefits

• Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA
• Company-Paid Life Insurance and Short-Term Disability
• 401(k) Plan with Company Match
• Paid Time Off (Vacation, Sick Leave, and Select Holidays)
• Parental Leave