Product Marketing Manager - Zelta

USA (Remote)

$97K/yr – $146K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the product messaging and launches for a health tech SaaS CDMS by turning complex clinical data capabilities into customer friendly positioning, while arming sales with collateral and market feedback loops.

  • Own launches and product messaging across the roadmap to shape how customers see the platform.
  • Build collateral, battlecards, case studies, and train sales on positioning to drive prep for GTM and ongoing enablement.
  • Incorporate customer usage insights and competitive Intel to continuously refine positioning and messaging.

Job Description

Responsibilities

  • Develop clear, compelling value propositions based on product positioning
  • Translate complex clinical research capabilities into customer-centric messaging
  • Maintain consistent product messaging across marketing and sales channels
  • Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap
  • Develop marketing and sales collateral to support go-to-market plans for new features and solutions
  • Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
  • Train sales teams on product messaging and positioning
  • Partner with sales to refine messaging based on market feedback
  • Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions
  • Gather customer insights on product usage to refine positioning and messaging

Requirements

  • 4+ years of product marketing or related experience (B2B SaaS or health tech preferred)
  • Experience partnering with Product and Sales teams
  • Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.)
  • Experience supporting product launches and overseeing a product roadmap schedule
  • Ability to standardize processes and oversee execution across multiple workstreams
  • Bachelor’s degree is required. Graduate degree (MBA or similar) preferred.

Preferred

  • Graduate degree (MBA or similar) preferred
  • Experience in health tech or B2B SaaS preferred

Benefits

  • A team united by purpose – Zelta by Merative offers a unique opportunity to be part of a mission-driven organization advancing clinical research and accelerating the development of life-changing therapies. Our platform powers studies that help bring new treatments to patients faster.
  • A culture built on collaboration and impact – Work alongside smart, driven teammates who are deeply committed to improving how clinical trials are designed and executed. Together, we partner across product, science, and commercial teams to deliver meaningful outcomes for sponsors, CROs, and patients.
  • A place to grow your career – Build skills that evolve with you, whether you’re leading strategic initiatives, shaping go-to-market efforts, or helping bring innovative solutions to a complex and rapidly evolving industry.
  • A total rewards package that reflects our values – Competitive compensation, annual bonuses, paid time off, remote flexibility, and comprehensive benefits designed to support you and your family.
Merative logo

Merative

Merative is a data, software and technology partner for the health and government social services industries, working with providers, health plans, employers, life sciences companies and governments. With trusted technology and human expertise, the company works with clients to drive real progress. Merative helps clients orient information and insights around the people they serve to improve decision-making and performance.Merative, formerly IBM Watson Health, became a new standalone company as part of Francisco Partners in 2022.Learn more at merative.com.

Founded in 2022
Ann Arbor, Michigan, USA
1.6K employees (27 in marketing)

Traffic Signals

Monthly Visitors
38.8K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
47.5%
Direct
42.4%
Referral
7.2%
Social
1.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Median Career Experience
14 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Series A, 8 years ago

Funding History

  • Mar 2018
    Series A

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