Product Marketing Manager

USA (Remote)

$140K/yr – $180K/yrMid Level5+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Own HealthTech AI product marketing from GTM to pricing, aligning with product and commercial teams to shape ICP focused messaging and business outcomes.

  • GTM Strategy: define positioning, messaging, and launch tactics for new products and features.
  • Market & Voice of Customer: synthesize competitive intel and customer feedback to inform roadmap and external messaging.
  • Sales Enablement & Content: build the Ground War toolkit and persona-driven content to educate and win.

Job Description

Responsibilities

  • Own the GTM Strategy: Lead the go-to-market planning for all new products and features, defining the positioning, messaging, and launch tactics.
  • Strategic Market Intelligence: Conduct ongoing competitive research and market analysis to identify trends. Act as a key advisor to the Product Management team on roadmap prioritization based on market gaps.
  • Sales Enablement & Training: Develop the “Ground War” toolkit—including sales decks, battle cards, demo scripts, and objection-handling guides—that enables our Commercial team to win.
  • Content Strategy: Create clear, persona-driven content (white papers, webinars, case studies) that educates the market on xCures’ unique AI-powered value.
  • Voice of the Customer: Gather and synthesize customer feedback to inform both external messaging and internal product requirements.
  • Pricing & Packaging: Partner with leadership to provide input on pricing strategy, feature bundling, and ROI models for our target Ideal Customer Profiles (ICPs).
xCures Inc. logo

xCures Inc.

4.6 Glassdoor

xCures® operates an AI-assisted healthcare data platform that reduces the operational burden of working with complex medical records. The platform accepts structured and unstructured medical records gathered across multiple sources (QHIN, Carequality, TEFCA’s IAS, client-owned data, and legacy systems). After ingestion, the platform prepares the records for further interrogation and interaction by cleaning, de-duplicating, classifying, standardizing, and enriching them with metadata. xCures’ validated information-extraction methods can produce decision-ready intelligence about each patient. The output is seamlessly delivered to client tools and workflows through the xCures Platform UI, standard REST API integrations, and via flexible export and sync options. The platform is designed for speed and flexibility, so users can: •Access configurable patient checklists•Easily find records or documents of interest•Review patient medical histories•Access cohort and summary data With every data element linked to its source document, users can always trust and verify the output. The platform serves as a semantic layer for healthcare data: built for interoperability, grounded in verifiable sources, and designed to present the right information to the right person at the right time.

Founded in 2018
Oakland, California, USA
44 employees (2 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
30.4K
Monthly Google Ads Budget
$4.6K
Traffic Source Mix
Search
28.1%
Direct
47.8%
Referral
6.5%
Social
16.2%
Paid
1.4%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
2 (5% of company)

Funding

Total Funding
$13M
Last Raise
$125K
Convertible Note, 2 years ago

Funding History

  • Dec 2023
    Convertible Note
  • Nov 2021
    Series A • $125K
  • Jun 2021
    Series A • $12.7M

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