Product Marketing Manager, Workspace Security at Check Point Software | Miami, FL | $156K/yr – $211K/yr

Check Point Software

Product Marketing Manager, Workspace Security

Miami, FL (On-site)

$156K/yr – $211K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Shape enterprise cyber security messaging and content, aligning product strategy with go-to-market and demand programs.

Lead product marketing messaging and strategy across workspace security.
Develop long form content and sales tools to support the customer journey.
Collaborate with product, sales, and external researchers to ground GTM in roadmap, competitive insights, and data.

Job Description

Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning
Collaborate with product management and engineering on product strategy, product roadmap, and product GTM
Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy
Develop compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
Meet with customers to support the deal cycle and support events as needed
Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
Develop threat research into campaign and thought leadership content
Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals

Check Point Software

3.9 Glassdoor

Check Point Software Technologies Ltd. is a leading protector of digital trust, utilizing AI-powered cyber security solutions to safeguard over 100,000 organizations globally. Through its Infinity Platform and an open garden ecosystem, Check Point’s prevention-first approach delivers industry-leading security efficacy while reducing risk. Employing a hybrid mesh network architecture with SASE at its core, the Infinity Platform unifies the management of on-premises, cloud, and workspace environments to offer flexibility, simplicity and scale for enterprises and service providers.

Founded in 1993

Redwood City, California, USA

8.4K employees (355 in marketing)

www.checkpoint.com

80% recommend to a friend

85% CEO approval