Responsibilities

• Develop deep expertise in Logile’s workforce optimization and labor planning solutions and the retail problems they solve.
• Understand customer personas across labor planning, store operations, finance, HR, and executive leadership.
• Track industry trends, regulatory considerations, and evolving labor challenges shaping retail operations.
• Own messaging frameworks, positioning, and value propositions for assigned workforce and labor planning capabilities.
• Define and refine target market segments and buyer personas, tailoring messaging by role, use case, operational maturity, vertical, and sub-vertical.
• Translate technical and analytical capabilities into clear business outcomes such as labor cost control, service level improvement, compliance, and associate experience.
• Lead go-to-market execution for new product launches and major enhancements within the labor portfolio.
• Partner with Product Management to shape launch narratives, market readiness, pricing/packaging and roadmap storytelling.
• Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging and packaging as needed.
• Develop launch plans and internal enablement to ensure Sales, Solutions, and Customer teams are fully prepared.

Requirements

• ~3+ years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio.
• Experience with or exposure to retail operations, workforce management, labor planning software.
• Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions.
• Strong storytelling and messaging skills, with the ability to simplify complex topics.
• Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams.
• Self-directed, organized, and able to manage multiple initiatives in a fast-paced environment.
• Willingness to travel occasionally for customer meetings and industry events.