Responsibilities

• Product Marketing Strategy: Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving.
• Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI
• Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
• Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
• Campaign Development: Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market.
• Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest.
• Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
• Support Pipeline Growth: Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion.
• Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagements.
• Cross-Functional Collaboration: Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging.

Requirements

• Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry.
• Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles.
• Exceptional collaboration, communication, and project management skills with a keen eye for detail.
• Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership.
• Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives.
• Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience.
• Desirable: Direct experience in the AV industry or with automotive software and AI applications.
• Desirable: Technical background is an asset

Preferred

• Direct experience in the AV industry or with automotive software and AI applications.
• Technical background is an asset