Responsibilities

• Go-to-Market Strategy & Launch Execution
• Develop end-to-end GTM planning for new product launches across multiple channels.
• Audit & optimize existing categories/product messaging & assets to optimize against current trends in market changes.
• Define the customer persona and the customer journey touchpoints for new products while ensuring we are adapting to variations in the customer journey.
• Define competitive positioning and differentiation, translating category and competitive insights into clear, compelling messaging that translates into a strong value proposition message for the product being marketed.
• Ensure the marcomms touchpoints on the customer journey are defined and content is integrated across the relevant touch points.
• Develop launch campaigns, including messaging, positioning, and audience segmentation along with budget management and future marketing support.
• Project manage the creation and delivery of all marketing assets (e.g., packaging, in-store displays, product videos, digital content, sales enablement tools).
• Partner with digital marketing and social media teams to ensure post-launch execution supports a successful in-market launch and prolonged campaign to establish the product in the market.
• Retail Marketing & Merchandising

Requirements

• Education and Experience
• Bachelor’s degree in business administration, marketing, or related field
• 7+ years’ experience in product marketing or brand marketing, preferably in consumer goods.; or an equivalent combination of education, training, and experience as determined by the hiring manager and People & Culture.
• Knowledge, Skills, and Abilities
• Proven ability to operate autonomously, exercising sound judgment to drive decisions and outcomes with minimal day-to-day direction.
• Exceptional project management skills, with a proven ability to drive projects to completion on time and within budget.
• Proven success managing go-to-market strategies and leading cross-functional product launches and teams.
• High attention to detail.
• Pride of authorship — takes ownership and pride in the quality of work presented.
• Strong critical thinking skills, using logic and reason to evaluate the strengths and weaknesses of alternative solutions and approaches.

Benefits

• Starting at 4 weeks PTO per year
• 401(k) and a company match
• Medical + Company HSA contribution
• Wellness Program
• Dental
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long Term Care Insurance