Product Marketing Manager at Viasat, Inc. | Carlsbad, CA

Product Marketing Manager

Carlsbad, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 7 weeks ago

Job Summary

Own product positioning, messaging, and go-to-market content for government and national security customers, partnering with Product, Engineering, and Sales to shape strategy and enablement across campaigns and executive communications.

Own positioning and messaging frameworks that clearly communicate customer value
Drive content and enablement across campaigns, digital channels, and sales teams
Collaborate with product, engineering, and leadership to align strategy and go-to-market programs

Job Description

Responsibilities

Product Positioning and Messaging - Develop product positioning, messaging, and value propositions that clearly communicate customer benefits and competitive differentiation.
Translate complex technical capabilities into compelling narratives tailored to government, defense, and national security audiences.
Analyze competitive offerings and market dynamics to inform product strategy and positioning.
Partner with Product Management and Engineering to understand product roadmaps and align commercialization strategies.
Develop buyer personas, use cases, and customer journey maps to support product and marketing strategies.
Create and maintain messaging frameworks aligned to customer missions, acquisition priorities, and operational challenges.
Ensure consistency of messaging across campaigns, sales materials, digital channels, events, and executive presentations.
Content, Thought Leadership, and Sales Enablement - Develop customer-facing materials including presentations, solution briefs, white papers, sales playbooks, case studies, demos, and videos.
Equip sales teams with the tools, training, messaging, and competitive insights needed to effectively position solutions.
Drive development of product-focused content across digital, social, web, and industry channels.

Requirements

Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
10+ years of experience in product marketing, product management, solution marketing, or related roles.
Demonstrated experience supporting government, defense, aerospace, national security, or highly regulated B2B technology markets.
Experience developing product positioning, go-to-market strategies, and launch plans for technical products or solutions.
Strong ability to translate complex technologies into clear, compelling customer value propositions.
Experience collaborating alongside Product teams, Engineering, Business Development, and executive leadership groups.
Knowledge of government procurement processes, acquisition cycles, and defense market dynamics.
Analytical, research, and competitive intelligence skills.
Strong written, verbal, and presentation skills, including executive-level communications.
Experience developing sales enablement tools and customer-facing product content.

Preferred

Active U.S. Security Clearance or ability to obtain one preferred.

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