Product Marketing Manager at Veracity Insurance Solutions, LLC | Pleasant Grove, UT | $105K/yr – $117K/yr

Veracity Insurance Solutions, LLC

Product Marketing Manager

Pleasant Grove, UT (Remote)

$105K/yr – $117K/yrMid Level2+ years expSalaried Ft

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive product marketing for the 4Ps team by guiding market and competitive research, cross-functional alignment, and customer-driven initiatives to improve product performance.

Own market and competitive research to inform product strategy and growth opportunities.
Coordinate with Marketing leaders to align campaigns and product goals across channels.
Develop Initiative Success Plans with resource needs, metrics, and ROI analysis.

Job Description

Responsibilities

Conduct market research with 4Ps members and other supporting staff to find answers about consumer requirements, habits and trends, market sizing, etc .
Conduct competitive research with 4Ps members and other supporting staff to discover product features, product opportunities, pricing options, competitor competencies/deficiencies, etc .
Regularly report to stakeholders on product performance, including an analysis of reasons for success or failure, with specific (but not sole) focus on the new customer acquisition funnel
Assist stakeholders and executives in the creation of annual product performance forecasts using sound data practices and analysis, historical and forward-looking insights, and any supporting tools/personnel
Assist resource managers and others in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Where necessary, plan, organize, and execute or oversee the execution of various audience feedback systems including but not limited to focus groups, surveys, site surveys, and polls
Coordinate with all Marketing leaders and resource managers to ensure ancillary channel strategies, campaigns, and efforts are appropriately supportive of overall product needs
Both coordinate and contribute to a first-class Community of Practice for PMMs that is focused on setting and achieving role-based goals that support department and company goals, sharing best practices, findings, and positive test or initiative results that might be of use across other products, and focuses on how to best get alignment across the 4Ps team, at-large Marketing team, and other relevant stakeholders
Be a champion of the customer and the customer experience through first-hand knowledge and by hearing the voice of the customer through Product Leads and other support staff, including CSR and Partnerships team members
Oversee, personally orchestrate, and assist resource managers in ensuring an effective and smooth handoff of new products that are transitioned from the New Product Development team to the Marketing team
Personally create and professionally represent Initiative Success Plans (ISPs) that outline a potential effort’s resource need, returns, metrics, business case, supporting staff, etc. as well as provide feedback on ISPs authored by others including other 4P strategic team members, resource managers, support staff, etc.
Provide feedback, insights, and ideas to the VP of Marketing, Resource Managers, and other Marketing department leaders on resourcing challenges/constraints/needs, planning, prioritization, budgeting, operations, etc.
Required to perform other duties as requested, directed, or assigned

Requirements

Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience)
2–4 years of experience in a marketing and/or project management role
Thorough understanding of marketing elements, distinctive characteristics, limitations, and opportunities of various marketing channels (with specific emphasis on digital marketing such as Content, Paid Media, SEO, Social Media, Email/SMS etc.) and market research methods
Ability to identify and qualify/quantify strategic goals, analyze, present, and form growth ideas and initiatives based on an accurate and thorough analysis of data, and the ability to think strategically and translate strategic thinking to tactical initiatives at all times
Solid understanding of consumer behavior, buying psychology, user experience flows, data analysis, and other areas that support the development of key initiatives that lead to product success
Demonstrated ability in written and oral form to communicate ideas effectively
Demonstrated ability to regularly gain alignment and buy-in, ensure marketing channel strategies are supportive of product goals, and appropriate parties are consulted or informed of how specific initiatives, updates, and outcomes will impact them
Serve as a champion of the organization’s brand and each assigned product’s reputation, providing constructive feedback to supporting teams when assets or outcomes do not align with established brand standards, values, and messaging
Exceptional organizational skills, demonstrated attention to detail, as well as the ability to multi-task, self-prioritize, and aid others in prioritizing their work in support of assigned products and brands
Skilled in Microsoft Office Suite, Google Drive, Marketing Automation (email, web CMS etc.), Analytics Platforms (Google Analytics, Social tools, PowerBI, Looker Studio, et al.)

Benefits

Health, dental, and vision plans
Amazing work-life balance with 4 weeks of Paid Time Off
10 Paid Company Holidays with 2 floating holidays
401K Programs with employer match
Personal assistance programs for support in a healthy personal and work life

Veracity Insurance Solutions, LLC

Veracity Insurance Solutions is an international insurance brokerage firm specializing in the placement of Programs, General Liability, and Product Liability Insurance. The company was established on the basic principle of integrity in insurance, and that principle continues to permeate our business today. Innovation and knowledge are the cornerstones of Veracity’s business practices, giving our customers a leg up in what can be a confusing and hassle-filled industry.With in-house underwriting authority and access to several key wholesale brokerage markets, Veracity stands out with its ability to customize insurance policies for all business sizes. This ability doesn’t stop at the oceans – Veracity has access to both domestic and foreign markets, opening doors that lead to only the best coverage options. Veracity prides itself on providing the highest level of customer service to everyone they work with. In over 30 years of experience, we have never forgotten the importance of the human side of doing business in this fast-paced industry.

Founded in 2012

Pleasant Grove, Utah, USA

178 employees (41 in marketing)

www.veracityinsurance.com