Product Marketing Manager

Responsibilities

• own the product marketing function end-to-end as we bring our superconducting power delivery systems to market.
• translate VEIR's technical product capabilities into compelling market-facing content — enabling commercial engagement, supporting fundraising, and building the brand presence needed to win in a fast-moving and technically demanding market.
• In the first 3 months you'll - Develop a deep working knowledge of VEIR's SL and ST Series superconducting systems, their target applications, and the competitive landscape.
• In the first 3 months you'll - Audit existing product marketing collateral — datasheets, white papers, application notes, slide decks — and identify gaps relative to the Preliminary Design phase requirements.
• In the first 3 months you'll - Establish a working relationship with the commercial corporate marketing team, to serve as the subject matter expert for product-related inputs for website content and active social media content.
• In the first 3 months you'll - Develop a prioritized marketing deliverable plan with timelines and ownership aligned to VEIR’s stage-gate process milestones.
• In the first 6 months you'll - Own and deliver the SL Series launch marketing collateral set: application notes, reference designs, technical white papers, data sheets, guide specifications, and support brochures.
• In the first 6 months you'll - Develop and execute the SL Series launch strategy in collaboration with the Principal PM and the Commercial team.
• In the first 6 months you'll - Draft and iterate product marketing plans, including KPIs and deliverable timelines.
• In the first 6 months you'll - Work with commercial corporate marketing to define product marketing campaign deliverables and timelines
• In the first 6 months you'll - Build and maintain a competitive intelligence library covering VEIR's primary competitive alternatives across data center and transmission applications.
• In the first 6 months you'll - Support fundraising efforts by developing product narrative content and technical marketing materials for investor audiences.
• By the end of the first year you will have - Own the full VEIR stage-gate process product marketing deliverable set across both SL and ST Series programs, including product detail pages (PDPs), conference papers and presentations, product-related trade show materials, and product demos.
• By the end of the first year you will have - Establish a repeatable product marketing process that scales with VEIR's growing product portfolio and commercial pipeline.
• By the end of the first year you will have - Serve as the subject matter expert for product-related social media content calendar and website update cycle in close partnership with corporate marketing.
• By the end of the first year you will have - Develop and maintain internal sales enablement materials and product training resources for the Commercial team.
• By the end of the first year you will have - Serve as the primary product team resource for all conference submissions, industry events, and external thought leadership content.