Product Marketing Manager - Value Added Services (VAS)

Austin, TX (Hybrid)

$121K/yr – $194K/yrManagerFull time

Posted 10 hrs ago

Job Summary

Own the messaging and content strategy for Visa Risk & Security, translating complex products into customer value, and enable GTM through assets, launches, and analyst relations.

  • Define positioning and narratives across Risk & Security solutions
  • Create and maintain sales and marketing assets for GTM
  • Collaborate with product, sales, and regional teams to drive strategic initiatives

Job Description

Responsibilities

  • Develop product positioning, messaging, and narratives for Visa's Risk & Security solutions.
  • Create and maintain high-impact sales and marketing assets including pitch decks, one-pagers, demo narratives, sales plays, launch materials, and executive presentations.
  • Partner with product managers, solution specialists, sales teams, and technical experts to translate product capabilities into compelling customer value propositions.
  • Support product launches and go-to-market initiatives through messaging development, content creation, and sales enablement.
  • Partner with regional sales, marketing, and product teams to support strategic client engagements, strengthen competitive differentiation, and identify market opportunities.
  • Support analyst relations activities including analyst briefings, industry evaluations, market research, competitive analysis, and analyst-facing content development.
  • Leverage AI tools and modern workflows to accelerate research, content creation, and productivity while maintaining high standards of quality and accuracy.

Requirements

  • 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
  • Experience in product marketing, technical product marketing, solution marketing, product management, sales enablement, go-to-market strategy, or a related field.
  • Experience in payments, financial services, fintech, fraud prevention, risk management, cybersecurity, identity, authentication, AI/ML solutions, or other complex B2B technology environments.
  • Demonstrated ability to translate complex products, technologies, or market concepts into clear, compelling, customer-focused narratives.
  • Strong written, verbal, and presentation skills with experience creating materials for sales, client, executive, and internal audiences.
  • Experience collaborating across product, sales, marketing, technical, and business teams in a matrixed organization.
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
  • Ability to influence stakeholders, navigate ambiguity, and drive initiatives forward without direct authority.
  • Fluency with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms.

Preferred

  • 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
  • Strong knowledge of the payments ecosystem, including issuers, acquirers, merchants, processors, fintechs, fraud prevention, authentication, and digital commerce.
  • Experience with fraud prevention, identity verification, authentication, transaction risk, financial crime, AI-driven risk models, or related risk and security technologies.
  • Experience developing product launch materials, solution narratives, sales plays, executive presentations, or analyst-facing content.
  • Experience working closely with product managers, engineers, data scientists, solution architects, or other technical teams.
  • Ability to interpret technical concepts, product workflows, APIs, solution architectures, or decisioning models and translate them into business value.
  • Experience supporting analyst relations, industry evaluations, competitive intelligence programs, analyst briefings, or market research initiatives.
  • Strong business judgment and ability to balance product accuracy, market relevance, client needs, and commercial storytelling.
  • A portfolio or examples of prior work that demonstrate the ability to simplify complex topics without making them generic.

Benefits

  • Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa logo

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)

Salaries

Posted range

$121K/yr – $194K/yr

Taken straight from the job posting.

See all Visa salaries

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Sep 2016
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~29.4K

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