Specialist, Product Marketing
Pearson
USA (Remote)
$80K/yr - $90K/yrIn-houseFull-timeMid level3+ years exp.
2 hrs ago
Product Marketing Manager
Tustin, CA (Hybrid)
$90K/yr – $149K/yrMid Level3+ years expFull time
Posted 6 months ago
Job Summary
Drive end-to-end community marketing and listings quality for Tricon across channels, balancing digital and on-site presentation.
- Own monitoring and optimization of community listings across channels.
- 3–6 years of marketing with digital channel execution and cross-vendor coordination.
- Proficiency with Airtable or similar PM tools to manage multiple workstreams.
Job Description
Responsibilities
- Monitor Tricon's community listings across all active channels, including ILS partner websites, the Tricon website, and AI-powered discovery platforms
- Identify presentation gaps, inconsistencies, and opportunities; coordinate with relevant teams to resolve them quickly
- Stay current on how AI-powered search and discovery surfaces residential listings
- Brief and manage external vendors and creative professionals to produce photography, video, virtual tours, floor plans, site plans, and copy for each community
- Manage vendor timelines, review deliverables against brand standards, and ensure assets are live and accurate across all channels
- Partner with the Narrative team to develop and execute positioning for individual communities and market clusters
- Synthesize local market knowledge, channel insight, and resident behavior data to inform messaging
- Partner with Operations to uphold physical presentation standards across curb appeal, signage, flyers, model homes, and shared spaces
- Conduct regular field visits to assess execution quality and close gaps between the digital and in-person experience
- Execute marketing campaigns tied to community openings, lease-up cycles, and seasonal demand in coordination with the Digital Strategy team
Requirements
- 3–6 years of marketing experience with a demonstrated track record of high-quality execution across digital channels
- Experience coordinating creative work across internal teams and external vendors
- Familiarity with how AI-powered platforms surface and rank residential listings
- Proficiency in Airtable or similar project management tools
- Strong written and verbal communication skills; able to brief clearly and give actionable feedback
- Highly organized with the ability to manage detail across a complex, distributed portfolio
- Comfortable with ambiguity and capable of recalibrating quickly when priorities shift
- Willing and able to travel regularly across US markets
Preferred
- Background in proptech, hospitality, retail, or consumer brand preferred
Tricon Residential
At Tricon Residential, we imagine a world where housing unlocks life’s potential.Tricon Residential is an owner and operator and developer of a growing portfolio single-family rental homes in the U.S. Sun Belt and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage.
Salaries
Posted range
$90K/yr – $149K/yr
Taken straight from the job posting.
The middle of this range ($120K) is in line with the median base salary for Product Marketing Manager roles in the United States ($119K).
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 456 salaries.
Links
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