Responsibilities

• Own product marketing campaigns end to end: Plan and execute paid marketing campaigns tied to creator product awareness, perception, and adoption across on- and off-platform channels
• Drive scale and performance: Use paid campaigns to deliver both top-of-funnel outcomes (awareness, perception) and lower-funnel outcomes (product adoption, usage).
• Lead creative and agency execution: Write briefs, review scripts and creative, and manage agencies while staying hands-on throughout execution and optimization.
• Optimize based on results: Monitor performance against core metrics and adjust messaging, creative, and targeting based on learnings.
• Coordinate and document: Partner with Product, Comms, and Creator Marketing Teams to align priorities, and document learnings to inform future campaigns and global best practices.

Requirements

• 5+ years of experience in product marketing, performance marketing, or paid campaign execution
• Proven experience running paid campaigns for products (tech, platforms, tools, or creator products)
• Strong understanding of creator-style, product-led creative (not traditional brand ads)
• Experience managing agencies and external partners
• Strong project management, organization, and cross-functional coordination skills
• Comfort working with data, metrics, and performance insights to inform decisions

Preferred

• Experience in the creator economy, media, entertainment, or platforms
• Experience working across multiple markets or regions
• Familiarity with lifecycle or lower-funnel marketing tied to product adoption

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.