Product Marketing Manager

New York City, NY (On-site)

$130K/yr – $170K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the product messaging and go-to-market playbook for Thoughtly, turning complex AI capabilities into buyer-friendly value and fast, repeatable launches across personas and verticals.

Positioning and messaging framework across features, personas, and verticals
Launch design and sales enablement assets to accelerate adoption
Competitive intelligence and win/loss insights feeding product and demand

Job Description

Responsibilities

Define product positioning: what Thoughtly is, who it's for, why it wins
Own positioning for every feature and product line — why it exists, who it's for, how to talk about it
Translate capabilities into business value, not technical specs. A CFO should be able to read your one-pager and get it immediately
Document and maintain the messaging framework that keeps everything consistent across personas (VP Marketing, VP Sales, etc.) and verticals (insurance, edtech, real estate)
Partner with Product and Engineering to turn releases into adoption — not just announcements
Own launch messaging and assets end-to-end with high velocity: take a new feature from announcement to fully enabled sales team within days, not weeks
Drive the narrative for both self-serve users and sales-assisted prospects
Build the toolkit that closes deals: battlecards, objection handling, discovery frameworks, ROI calculators, vertical-specific one-pagers, and demo scripts that AEs actually pull into conversations
Own competitive intelligence — know the landscape cold, keep the team armed, track product moves and pricing changes across the conversational AI space

Requirements

4–6 years in product marketing at a high-growth B2B SaaS company, ideally in AI, voice tech, developer tools, or GTM tech
A track record of building sales enablement and competitive positioning that directly impacted revenue — not just content volume
Experience owning launches end-to-end: positioning, messaging, channel strategy, internal rollout
Exceptional writer. You can distill complex technical capabilities into messaging a VP of Sales would actually read — and a CFO would actually forward
Experience supporting both PLG and sales-assisted motions
AI-native. You’re fluent with Claude, ChatGPT, or similar for research, content creation, and workflow acceleration

Nice to have

Experience at a seed or Series A company where you were the first or second marketing hire
Familiarity with the conversational AI / voice AI space (Retell, Vapi, Bland AI, Replicant)
Experience marketing to non-digital-native buyers in traditional industries (insurance, real estate, financial services)
Background in competitive intelligence or analyst relations
You’ve worked closely with a sales team selling into mid-market

Thoughtly

Thoughtly is revolutionizing calling by helping businesses deploy human-like AI voice agents in under 20 minutes. Using a no-code, drag and drop UI, users write or import the agent's script, customize the agents voice and personality, and deploy - no technical expertise required. Thoughtly agents come pre-skilled and are able to handle calls for Retail, Real Estate, Hospitality, Transportation, Legal, Utility, and Insurance companies out-of-the-box. For those customers looking to deploy AI agents without lifting a finger, Thoughtly has an Agent Accelerator Program. Interested in learning more? Visit www.thoughtly.com

Founded in 2023

New York, New York, USA

15 employees (3 in marketing)

thoughtly.com