Product Marketing Specialist - Switchboards
ABB
Atlanta, GA (Remote)
$101K/yr - $161K/yrIn-houseFull-timeMid level8+ years exp.
4 hrs ago
Product Marketing Manager
New York City, NY (On-site)
$130K/yr – $170K/yrMid Level4+ years expFull time
Posted 2 months ago
Job Summary
Own the product messaging and go-to-market playbook for Thoughtly, turning complex AI capabilities into buyer-friendly value and fast, repeatable launches across personas and verticals.
- Positioning and messaging framework across features, personas, and verticals
- Launch design and sales enablement assets to accelerate adoption
- Competitive intelligence and win/loss insights feeding product and demand
Job Description
Responsibilities
- Define product positioning: what Thoughtly is, who it's for, why it wins
- Own positioning for every feature and product line — why it exists, who it's for, how to talk about it
- Translate capabilities into business value, not technical specs. A CFO should be able to read your one-pager and get it immediately
- Document and maintain the messaging framework that keeps everything consistent across personas (VP Marketing, VP Sales, etc.) and verticals (insurance, edtech, real estate)
- Partner with Product and Engineering to turn releases into adoption — not just announcements
- Own launch messaging and assets end-to-end with high velocity: take a new feature from announcement to fully enabled sales team within days, not weeks
- Drive the narrative for both self-serve users and sales-assisted prospects
- Build the toolkit that closes deals: battlecards, objection handling, discovery frameworks, ROI calculators, vertical-specific one-pagers, and demo scripts that AEs actually pull into conversations
- Own competitive intelligence — know the landscape cold, keep the team armed, track product moves and pricing changes across the conversational AI space
- 4–6 years in product marketing at a high-growth B2B SaaS company, ideally in AI, voice tech, developer tools, or GTM tech
- A track record of building sales enablement and competitive positioning that directly impacted revenue — not just content volume
- Experience owning launches end-to-end: positioning, messaging, channel strategy, internal rollout
- Exceptional writer. You can distill complex technical capabilities into messaging a VP of Sales would actually read — and a CFO would actually forward
- Experience supporting both PLG and sales-assisted motions
- AI-native. You’re fluent with Claude, ChatGPT, or similar for research, content creation, and workflow acceleration
- Experience at a seed or Series A company where you were the first or second marketing hire
- Familiarity with the conversational AI / voice AI space (Retell, Vapi, Bland AI, Replicant)
- Experience marketing to non-digital-native buyers in traditional industries (insurance, real estate, financial services)
- Background in competitive intelligence or analyst relations
- You’ve worked closely with a sales team selling into mid-market
Thoughtly
Thoughtly is revolutionizing calling by helping businesses deploy human-like AI voice agents in under 20 minutes. Using a no-code, drag and drop UI, users write or import the agent's script, customize the agents voice and personality, and deploy - no technical expertise required. Thoughtly agents come pre-skilled and are able to handle calls for Retail, Real Estate, Hospitality, Transportation, Legal, Utility, and Insurance companies out-of-the-box. For those customers looking to deploy AI agents without lifting a finger, Thoughtly has an Agent Accelerator Program. Interested in learning more? Visit www.thoughtly.com
Salaries
Posted range
$130K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (13% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$4M
Last Raise
$1M
Pre Seed, 3 years ago
Funding History
- Aug 2023Pre Seed • $1M
Traffic Signals
Monthly Visitors
18.3K
Monthly Google Ads Budget
$769
Traffic Source Mix
Search
29.5%
Direct
53.2%
Referral
7.2%
Social
8.8%
Paid
1.1%
Headcount Trend
Current headcount: ~15
Links
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