Responsibilities

• Define product positioning: what Thoughtly is, who it's for, why it wins
• Own positioning for every feature and product line — why it exists, who it's for, how to talk about it
• Translate capabilities into business value, not technical specs. A CFO should be able to read your one-pager and get it immediately
• Document and maintain the messaging framework that keeps everything consistent across personas (VP Marketing, VP Sales, etc.) and verticals (insurance, edtech, real estate)
• Partner with Product and Engineering to turn releases into adoption — not just announcements
• Own launch messaging and assets end-to-end with high velocity: take a new feature from announcement to fully enabled sales team within days, not weeks
• Drive the narrative for both self-serve users and sales-assisted prospects
• Build the toolkit that closes deals: battlecards, objection handling, discovery frameworks, ROI calculators, vertical-specific one-pagers, and demo scripts that AEs actually pull into conversations
• Own competitive intelligence — know the landscape cold, keep the team armed, track product moves and pricing changes across the conversational AI space
• Be the person sales calls when they need the right words for a tricky deal
• Develop customer proof points — case studies, data snapshots, and reference programs — that give prospects confidence in five- and six-figure purchase decisions
• Run win/loss analysis and ICP research. Bring those insights back into product and sales strategy
• Partner with Demand Gen to turn competitive intelligence and customer stories into campaign fuel

Requirements

• 4–6 years in product marketing at a high-growth B2B SaaS company, ideally in AI, voice tech, developer tools, or GTM tech
• A track record of building sales enablement and competitive positioning that directly impacted revenue — not just content volume
• Experience owning launches end-to-end: positioning, messaging, channel strategy, internal rollout
• Exceptional writer. You can distill complex technical capabilities into messaging a VP of Sales would actually read — and a CFO would actually forward.
• Experience supporting both PLG and sales-assisted motions
• AI-native. You're fluent with Claude, ChatGPT, or similar for research, content creation, and workflow acceleration

Preferred

• Experience at a seed or Series A company where you were the first or second marketing hire
• Familiarity with the conversational AI / voice AI space (Retell, Vapi, Bland AI, Replicant)
• Experience marketing to non-digital-native buyers in traditional industries (insurance, real estate, financial services)
• Background in competitive intelligence or analyst relations
• You've worked closely with a sales team selling into mid-market

Benefits

• exceptional benefits.