Product Marketing Manager

Responsibilities

• Own Thatch's positioning and messaging across employer and broker segments, with a focus on mid-market and enterprise growth.
• Shape go-to-market strategy and lead product launches, aligning Product, Sales, and Growth around clear priorities and execution.
• Build compelling narratives and enablement materials that help brokers and benefits consultants confidently recommend Thatch.
• Lead quarterly segment-focused campaigns in partnership with Growth, translating customer insights into demand and revenue opportunities.
• Develop competitive intelligence, customer research, and market insights to inform positioning and GTM decisions.
• Measure how messaging performs across customer segments, sales conversations, and advisor channels, refining our approach based on results.
• Influence cross-functional stakeholders, navigate competing priorities, and drive initiatives forward with a high degree of ownership.

Requirements

• A strong background in B2B product marketing, with a track record of owning positioning, messaging, and go-to-market strategy for complex products.
• Proven ability to develop and execute GTM strategies for mid-market or enterprise customers.
• Strong commercial instincts and an understanding of how product marketing contributes to pipeline, adoption, and revenue.
• A track record of building sales enablement programs and translating complex products into clear, differentiated messaging.
• Ability to influence stakeholders and drive alignment across Product, Sales, and Marketing.
• Excellent communication and storytelling skills, grounded in customer research and market insights.
• Comfortable operating independently, balancing strategic thinking with hands-on execution in a fast-moving environment.

Preferred

• Healthcare, fintech, benefits, or another regulated industry.
• Experience working with brokers, consultants, or partner-led distribution.
• Marketing multi-sided products to different customer segments.
• Customer research, win/loss analysis, and competitive intelligence.
• Using AI to improve research, messaging, or marketing workflows.