Product Marketing Manager - Tech, AWS Marketing

Santa Clara, CA (On-site)

$119K/yr – $176K/yrMid Level3+ years expFull time

Posted 4 days ago

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Job Summary

Own positioning and launch execution for Bedrock/AgentCore capabilities, translate architectures into customer value with technical content, and drive adoption among developers and technical buyers while feeding product strategy from customer signals.

  • Own go-to-market and post-launch iteration for defined capabilities
  • Translate complex technical architectures into developer-ready narratives and demos

Job Description

Responsibilities

  • Own positioning and launch execution for specific capabilities within the Bedrock/AgentCore portfolio, from messaging development through launch day and post-launch iteration
  • Translate complex architectures into customer value: create technical narratives, blogs, demos, and reference content that help builders understand when and how to use agents vs. other AI patterns
  • Contribute to product strategy by gathering and synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data
  • Develop expertise in your product area and represent it in field enablement sessions, customer conversations, and internal reviews
  • Drive adoption with technical audiences: develop and execute content strategies that reach developers, architects, and technical decision-makers through the channels they trust
  • Partner cross-functionally with product management, developer relations, solutions architecture, and sales to support aligned GTM motions

Requirements

  • Bachelor's degree in a relevant field or equivalent work experience
  • Experience working cross functionally with tech teams
  • 3+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
  • Demonstrated ability to create technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences

Preferred

  • Experience presenting to both technical and non-technical executive audiences
  • Experience marketing AI/ML, developer tools, or cloud infrastructure products
  • Track record of contributing to successful product launches (launches you can point to and describe your role)
  • Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use)
  • Analytical mindset: you use data to inform positioning choices and measure launch effectiveness
  • MBA or advanced technical degree

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
113

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