Responsibilities

• Owner of TikTok's automated targeting solutions and supporting other demographic and advanced targeting products.
• Define and execute the go-to-market strategy for TikTok's Targeting and Audience products.
• Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
• Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.

Requirements

• 5+ years of product marketing or product management experience with digital ad products
• 5+ years of experience in the digital advertising industry in a measurement capacity
• Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products

Preferred

• BA/BS degree or above
• Excellent communication, presentation and analytical skills.
• Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Benefits

• medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)