Product Marketing Manager, Switching & Infrastructure

Responsibilities

• Product Positioning & Market Intelligence
• Develop and maintain product positioning, messaging, and value propositions for the Switching & Infrastructure portfolio.
• Conduct market research and competitive analysis to identify customer needs, market opportunities, industry trends, and competitive threats.
• Monitor developments in switching, PoE technologies, fiber connectivity, network management, and infrastructure solutions.
• Gather and analyze customer, partner, and market feedback to support marketing and product initiatives.
• Communicate market insights and customer requirements to Product Management teams.
• Support the development of product narratives that communicate key differentiators and customer value.
• Maintain competitive intelligence resources that support product positioning and sales enablement efforts.
• Product Launches & Go-to-Market Execution
• Support the planning and execution of go-to-market activities for switching and infrastructure products, solutions, and feature releases.

Requirements

• 3-5+ years of Product Marketing, Solutions Marketing, Product Management support, or related B2B technology marketing experience.
• Strong understanding of Ethernet switching, managed and unmanaged switches, PoE/PoE+/PoE++, Layer 2 and Layer 3 networking, aggregation, fiber and SFP technologies, network management platforms, and infrastructure deployment scenarios.
• Ability to translate technical product capabilities and specifications into clear customer-focused messaging and value propositions.
• Experience supporting product launches, sales enablement initiatives, and integrated marketing campaigns.
• Strong understanding of segmentation, positioning, campaign strategy, competitive analysis, and go-to-market fundamentals.
• Strong analytical, communication, presentation, and storytelling skills.
• Excellent collaboration skills with Product Management, Sales, Channel, and Marketing teams.

Preferred

• Experience in networking, network infrastructure, cloud-managed solutions, or related technology markets preferred.
• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field preferred.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.