Product Marketing Manager

Responsibilities

• Create product collaterals and websites for enterprise systems (servers and accelerated GPU systems) which clearly explain product benefits, differentiation and usage.
• Lead development of white papers with third party agencies including defining the topic, monitoring progress, managing the schedule and ensuring on-time completion.
• Participate or lead product launches including creating the launch plan, messaging, press release, website, partner quotes, collaterals, videos, solution briefs, and data sheets.
• Support marketing event teams with messaging plans, press releases, and social media copy.
• Develop and execute plans for lead generation and demand creation.
• Work with advertising agencies and technology partners on creating advertising assets.

Requirements

• Bachelor’s degree in engineering, STEM, marketing, or business field.
• At least 5 years of experience in product marketing, product management, engineering, IT, VAR/disti or sales for enterprise IT products.
• Understanding of enterprise servers. Knowledge of server subsystems and components at the system, rack and data center levels.
• Working knowledge of AI hardware and software and ability to explain it to both a technical and non-technical audience preferred.
• Market knowledge of the enterprise buying process, purchase criteria, direct and two-tier distribution channels.
• Ability to collaborate cross-functionally with other marketing, product management, and sales organizations to translate complex technical capabilities into impactful market-ready narratives.
• Strong written and verbal communication skills and ability to tell a compelling story focused on customer benefits as demonstrated by a portfolio of white papers, solution briefs, data sheets, presentations, articles, blogs, messaging plans, press releases, customer success stories and launches.
• Experience in presenting to sales, customers, and partners.
• Organizational and time management abilities to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience desired but not required in at least one vertical market such as financial services, health care, or manufacturing. Experience desired but not required in digital marketing and advertising.