Responsibilities

• Strategy & GTM: Contribute to the go-to-market strategy for SMB products, and develop product positioning and messaging frameworks that resonate with small business owners
• Growth & Acquisition: Support multi-channel acquisition strategies with a growth mindset. Implement channel allocations and creative testing to optimize for conversion and ROI.
• Web & UX Optimization: Support the web page strategy for high-traffic SMB landing pages (organic and acquisition), conducting A/B tests on value props and UX design to improve the conversion funnel.
• Creative Partnership: Write inspiring creative briefs and partner with our in-house studio to develop compelling campaigns across email, social, paid media, direct mail and in-app channels.
• Lifecycle & Engagement: Partner with Product and Lifecycle teams to drive product usage and member retention through targeted engagement initiatives
• Market Intelligence: Contribute to our understanding of the SMB landscape by conducting competitive research and user interviews. Distill actionable insights into the product roadmap and marketing messaging
• Operational Excellence: Manage the nuts and bolts of marketing execution, including campaign launches, T&Cs, and marketing disclosures
• Reporting: Regularly monitor and share out KPIs and performance metrics to marketing leadership and cross-functional partners.