Responsibilities

• Develop and execute go-to-market plans for assigned product launches and line extensions
• Craft product positioning, messaging, and sales enablement materials aligned to the global narrative
• Partner with Product Management to translate roadmap and feature sets into customer-facing value propositions
• Support launch budget planning and track spend against plan
• Coordinate with Brand & Creative to ensure launch assets are on-strategy and on-brand
• Work with regional commercial teams to support and localize in-market execution
• Monitor competitive landscape and consumer insights to inform positioning
• Track and report on launch KPIs, campaign performance, and eCommerce/Amazon metrics
• Collaborate with Marketing Operations on campaign logistics, timelines, and asset delivery

Requirements

• 4-7 years of experience in product marketing, brand marketing, or a related role, ideally within a global technology or consumer electronics environment
• Experience supporting or leading go-to-market execution for product launches
• Familiarity with eCommerce and digital retail ecosystems; Amazon experience a plus
• Strong written and verbal communication skills, with the ability to translate technical features into clear customer value
• Comfortable working cross-functionally with Product, Creative, and Sales/Commercial stakeholders
• Detail-oriented and organized, with the ability to manage multiple launches simultaneously
• Data-informed approach to evaluating campaign and launch performance